An international oil company recognised that regional teams needed bespoke training to build their digital confidence before incident response exercises.
Sometimes these exercises take place outside a particular team’s own country or region. So regional knowledge becomes even more important.
Social media has a vital role to play in an oil-spill response. It can:
- keep people informed of the facts
- prevent the spread of misinformation
- help to keep people safe
- help to mobilise volunteers
But social media channels – and the way they’re used – differ the world over. We designed our bespoke training to give the client localised briefings on:
- channels specific to that region
- media consumption
- online behaviours in particular countries
We designed hands-on training sessions, led by examples of good practice. These focused on helping teams to use the right channels at the right time.
This gave them strategies and hands-on experience of how to successfully engage with:
- messenger channels such as WhatsApp
- independent bloggers
- state-owned media
- Facebook communities