Crisis simulation exercises worldwide for oil spill response

An international oil company recognised that regional teams needed bespoke training to build their digital confidence before incident response exercises.

Sometimes these exercises take place outside a particular team’s own country or region. So regional knowledge becomes even more important.

Social media has a vital role to play in an oil-spill response. It can:

  • keep people informed of the facts
  • prevent the spread of misinformation
  • help to keep people safe
  • help to mobilise volunteers

But social media channels – and the way they’re used – differ the world over. We designed our bespoke training to give the client localised briefings on:

  • channels specific to that region
  • media consumption
  • online behaviours in particular countries

We designed hands-on training sessions, led by examples of good practice. These focused on helping teams to use the right channels at the right time.

This gave them strategies and hands-on experience of how to successfully engage with:

  • messenger channels such as WhatsApp
  • independent bloggers
  • state-owned media
  • Facebook communities