Bringing digital strategy to life for a regulator

The Competition and Markets Authority identified hard-to-reach staff groups, across a range of grades, from Directors to team administrators. It wanted staff to ‘think digital’, both in their daily tasks and when planning major projects. The agency has traditionally been quite cautious about digital and held a limited budget.

To make the most sustainable impact and to help overcome the cautious nature of the organisation, we delivered:

  • Training for 15 Digital Pioneers, to help them develop skills and tools to support colleagues
  • Coaching for policy teams, to kickstart 5 pilot projects that would put digital engagement at the heart of their plans
  • We hosted digital surgeries for busy team administrators, to identify free online tools that would help make their day-to-day work easier
  • We produced a ‘digital blueprint’ for the senior team. This was designed to give them enough knowledge and confidence in what good digital projects should look like, to ensure that proposals were assessed and signed off quickly

Digital pilot projects included engagement with student communities and blogging on third party websites, rather than relying on their audience to complete forms on their website.

Their Digital Pioneers hold staff surgeries and teach social media to colleagues, helping to build and maintain enthusiasm.

Best of all, one attendee at our social media surgery described the experience as life changing (!), after using Doodle Polls and IFTTT for the first time.