Book recommendation: InstHEgram

Digital skills building doesn’t always lend itself to books. If you want to learn something you’ll Google it, speak to colleagues, or seek out training if you want more depth and support.

Books have their place, but often for inspiration rather than practical learning.

Sometimes I’m proved wrong and this is one of those occasions. I stumbled across this guide to Instagram through the ever-brilliant Hacks and Hackers community.

Robyn Bateman has written a book for people working on university comms, who want to get started with, and develop, Instagram as a corporate channel. Although it’s marketed at university comms, I’d say 99% of the content translates well in to any sector.

Front cover of InsHEgram

What makes this book especially worthwhile is that it perfectly blends the practical:

  • setting up your account
  • scheduling posts
  • creating stories

with the realities of running a channel like this in a likely under-resourced team:

  • get your colleagues on board
  • blurring the boundaries between home and work

It’s nicely written, quick to read and there are gems in there for experienced Instagrammers as well as everything a newbie needs.

Download instHEgram.

4 easy ways to share your social media highs from 2016

It’s that time of the year when everyone seems to be writing blog posts to reflect on the year that’s about to end.

All very well if you have some time on your hands or lots to say. But what if you’re busy on New Years Eve or need to remind yourself what’s happened for you, let alone other people?

1. Find and edit your Facebook year in review

Facebook’s year in review feature used to be a bit ropey, to say the least. But the days of an animated firework display behind a post about your Nan passing away are gone, mainly because you can edit the timeline before allowing it to be published to your feed.

2. Twitter moments

These are a great way of stringing together your chosen twitter highlights for the year (or, if you’re reading this in the middle of August, showcasing an event or project).

Even the Queen is on the case:

3. Let Instagram pick your best 9 photos of the year

Instagram will pick your most popular photos of the year and turn them in to a collage. Great if you’re happy with everything you posted, less useful if your most popular photo is a pile of old bicycle parts.

4. Combine highlights from across your social media accounts in Storify

Yes, Storify is still around and as brilliant as ever. If you have a little more time to spare and want to cherry pick the best from your social media (and blog, website or other online) activity, then this is the tool.

Think of it as the modern equivalent to those family round-up letters you used to see from other parents.

Happy 2017 ?