Recently we have:
- Submitted a skills mapping report to one of our clients: a large global energy company with almost 400 communicators worldwide. The purpose of this project has been to assess digital skills and confidence, understand the support people need and map out the next 3 years of learning and development. We’re really proud of this work. It’s allowed us to deliver a layer of strategic direction following 6 years of hands-on training with teams all over the world.
- Launched an online consultation platform for a major transportation company. The work will allow thousands of people to have their say and engage online, something we strongly believe in and encourage the organisations we work with to do.
- Published a social media response flowchart
- Delivered a webinar on adapting social media content to audiences in different countries. We’ve worked with clients on all seven continents so have developed a really good understanding of digital around the world. Just this month we’ve worked with clients in Brazil, Qatar, and Russia to test their crisis responses. Two key resources for understanding the global digital landscape are Hootsuite/We Are Social’s Digital 2021 and the Reuters Institute’s Digital News Report 2021
Our latest round up of Helpful Links follows:
Crisis and dealing with misinformation
What’s the value of a good crisis response? Fastly’s stock price went up recently as they were dealing with a major incident. The rise is attributed to an increase in awareness of the company and the way they handled the issue.
Good monitoring is a vital part of responding to a crisis. The sooner you know about something, the better you can deal with it. TikTok is one of the places you need to keep an eye on.
Google Search will display a warning if the topic searched for is yet to have a decent amount of verified information on the matter available.
The Mayor of Miami-Dade, Daniella Levine Cava, has been very visible in the response and recovery to the Surfside Building collapse recently. She’s done an excellent job at press conferences and online.
She’s used Twitter threads to share statements
It’s with great sorrow and a heavy heart that I report the total number of victims is now 18, & two of these are children age 4 & 10.
Any loss of life, especially given the devastating nature of this event, is a tragedy—but the loss of our children is a grief too great to bear.
— Daniella Levine Cava (@MayorDaniella) June 30, 2021
Retweeted links to other official sources of information, including daily press conferences by Miami-Dade Police, which were also broadcast on Facebook Live with a sign language interpreter present to maximise reach and accessibility.
She’s also shared community responses such as this one with an authentic message of her own.
Through this tragedy we’ve seen the very best of our community. Young and old, Miami-Dade residents are finding ways to be there for their neighbors in need.
Thank you, David 🤍 https://t.co/J6Gw5odYsE
— Daniella Levine Cava (@MayorDaniella) June 26, 2021
Good Digital Comms
Nice gif and use of a twitter thread from the Red Cross.
We're thankful to donors who have continued to give blood, platelets and plasma throughout the pandemic. Today, we're calling on those who are eligible to make an appointment, because there's a severe blood shortage nationwide. Here's why. #THREAD (1/5) pic.twitter.com/kMB0wMtFjK
— American Red Cross (@RedCross) June 14, 2021
This guide to adapting your social media assets for different channels is useful.
Excellent Twitter account explaining both the work of West Midlands Police and what life is like working with a stoma bag fitted.
Looking for feedback from your audience? Make it easy for them and take your questions to where they are spending their time online. Here’s a governor of a hospital trust using a local facebook group to encourage feedback on hospital services.
It’s not ideal if your website isn’t working properly, but unless it poses real issues for your audience, don’t chicken out of a light-hearted response. Egg-cellent work here from the Museum of English Rural Life.
please note our website is currently having some technical difficulties, and it is NOT because chickens have taken over the server room pic.twitter.com/5kj7sBtjgS
— The Museum of English Rural Life (@TheMERL) July 1, 2021
Social Media News
Tips from YouTube on how to build your audience on their channel.
LinkedIn advertising can be a very effective way to reach your target audience. They’ve just published a new guide to help you to get started.
Twitter is rolling out a subscription service, Twitter Blue, with added features for paying users.
If you have any questions about any of these links or anything else digital please get in touch, we love to help.