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Audience And Influencers

Knowing who your audience and influencers are are important for your digital strategy. It allows you to better target and engage with the right people.

Below you’ll find a number of blogs on the topic as we as a team share our knowledge and expertise with you.

At Helpful, we work with organisations on a regular basis to better identify the right audiences, influencers and communities for them to communicate with. We help clients to understand the landscape they operate in, and prioritise the discussions and channels which have the greatest impact.

Find out more about how we can help you with this 

If mapping your audience and influencers is of interest to you or your organisation, get in touch at [email protected] to see how we can help.


This page will be added to regularly with updated advice.

Return to the blogs for more topics.

  • 5 super easy ways to improve your social media listening

    3 Sep 2021   Tallie Proud
    Continue reading5 super easy ways to improve your social media listening
  • 5 tips for making the most of your social media analytics

    24 Jun 2020   Alasdair Dick
    Continue reading5 tips for making the most of your social media analytics
  • A rogue Digital Jedi

    15 Feb 2017   Alasdair Dick
    Continue readingA rogue Digital Jedi

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