Knowing who your audience and influencers are are important for your digital strategy. It allows you to better target and engage with the right people.
Below you’ll find a number of blogs on the topic as we as a team share our knowledge and expertise with you.
At Helpful, we work with organisations on a regular basis to better identify the right audiences, influencers and communities for them to communicate with. We help clients to understand the landscape they operate in, and prioritise the discussions and channels which have the greatest impact.