Digital storytelling with the RAF

The best storytelling in communications becomes quickly diluted if the telling isn’t done by real people, in a style that suits them. Real people talking about their work on their own channels brings a level of authenticity and credibility that cannot be achieved on corporate channels.

We’ve worked with the Royal Air Force to:

  1. identify and recruit personnel who are already using social media well, to talk about their work in a personal, professional manner
  2. run workshops and remote support to bring these people into a special network of RAF Storytellers
  3. ensure that Storytellers receive the highest level support and are integral to communications planning

The first cohort got to work straight away, showing what it’s like to:

Storytellers have also led takeovers of RAF social channels, answering more than 400 questions about life in the RAF, from the public and their colleagues.