Rolls-Royce approached us to test its global corporate affairs teams as part of a wider exercise testing its global crisis management structure and processes in response to a serious product issue.
Given the real-time nature of the modern media landscape, integrating social media into the wider communications response enables companies to:
- Receive early warning of any issues impacting their products via proactive monitoring
- Issue instant posts and updates to reassure investors and staff
- Provide executives with flexibility in terms of how they communicate with key stakeholders
We used our Simulator platform to challenge teams across three different markets by delivering real-time Twitter and Facebook-style feeds including witness imagery and accounts, as well as live on-scene reporting by journalists and media outlets. We also tested how responders managed misinformation emerging on social media channels.
Authentic news-style videos were used to bring the exercise to life and maximise impact. Our on-site interview team conducted media training with company executives during the exercise using a mixture of different styles and formats.
Our showreel gives an idea of the kind of news videos we produce for these kinds of exercises:
Key findings highlighted during the exercise informed updates to its global crisis management structure and processes.