Training for a confident, consistent crisis response across multiple countries
One of the world’s largest health and beauty brands wanted to ensure that their senior management teams could respond effectively to an escalating crisis. We already train their communications teams, but the purpose of this project is to give senior managers first hand experience of a crisis.
We developed a training course covering crisis response and media training, based on a realistic and challenging scenario. Six sessions were delivered remotely with participants able to take part from either their office or home.
The objectives of each session were:
- Ensure consistency of crisis response across different territories
- Practice responding in line with corporate plans and processes
- Test teams abilities to work together via video calls with colleagues based in a variety of locations
- Build capability among senior managers