Mapping online audiences for an energy provider

One of the UK’s largest electricity providers were looking for help mapping their online audiences so they could build a better understanding of their stakeholders and ensure that social media was being integrated into their public engagement work.

Our work focused on identifying relevant stakeholders and helping them to build an understanding of their social media audiences, particularly around key priorities. As part of this work, we used various paid-for and free tools to research their social media channels, analyse how they could develop the breadth of their audience and build a community online. 

Project Outcomes

As a result of our work, the energy provider is working to integrate social media more closely into their stakeholder engagement process as they move more of their engagement work online. Based on our recommendations they have improved their social media monitoring, clarified channels strategies, and connected the social media and stakeholder teams more closely.