One of the UK’s largest electricity providers were looking for help mapping their online audiences so they could build a better understanding of their stakeholders and ensure that social media was being integrated into their public engagement work.
Our work focused on identifying relevant stakeholders and helping them to build an understanding of their social media audiences, particularly around key priorities. As part of this work, we used various paid-for and free tools to research their social media channels, analyse how they could develop the breadth of their audience and build a community online.
