Helping London Underground staff through a transformation programme

In the modern age, smart organisations facilitate conversations with staff, rather than dictating to them.

Transport for London launched an engagement programme with 6,000 station staff with a private online staff discussion platform we created. The tool enabled staff and managers to learn and discuss what night-time running of the Tube and TfL’s accompanying Fit For Future Stations programme meant for them individually. The team distinguished discussion – appropriately limited to those affected – from the proposals themselves, which were publicly viewable.

The TfL team read and engaged with hundreds of comments, helping staff and managers through change with clear information and dynamic FAQs designed to address real questions. The internal communications strategy has been covered by AllThingsIC.

Crucially, the mobile workforce could access the platform from any device, from a workplace PC to a personal tablet or smartphone, meaning that some of the busiest discussion periods have been in the evenings.