Cardiff University wanted to test the abilities of their MA International Public Relations and Global Comms Management students.
We delivered an annual two-hour workshop for their MA students, which tests their knowledge of communications in an unfolding crisis. Working in small teams, students are tasked with running the corporate communications function of a fictional business.
They are responsible for handling:
- questions from media
- fake news
- customer service enquiries
- eyewitness reports
- reputational damage and repair
The training helps students to understand how to communicate to stakeholders in a crisis, how to scenario plan and practise coordinating a response on social media.
The workshop includes best practise and theory on handling a crisis on social media, to help prep students for the next stage in their careers.
Students participate from all over the world using our Crisis90 platform in their browsers.