Our client has 400 communicators in 22 different countries.
In addition to a tailored digital training program for every member of staff, they asked us to audit the activity of 3 specific teams. The ‘digital diagnostics’ are designed to provide in-country teams with advice and support; to help them understand their strengths and development areas.
Our audits include:
- Audience mapping
- Channel growth
- Content analysis, including analysis of best performing posts and patterns for success
- Engagement analysis
To provide maximum insight and value, audits are data-led and provide practical recommendations that are feasible for a small team to deliver quickly. We also provided longer-term recommendations to help the central team plan their global strategy and support.