Auditing social media activity from in-country teams

Our client has 400 communicators in 22 different countries. 

In addition to a tailored digital training program for every member of staff, they asked us to audit the activity of 3 specific teams. The ‘digital diagnostics’ are designed to provide in-country teams with advice and support; to help them understand their strengths and development areas. 

Our audits include:

  • Audience mapping
  • Channel growth
  • Content analysis, including analysis of best performing posts and patterns for success
  • Engagement analysis

To provide maximum insight and value, audits are data-led and provide practical recommendations that are feasible for a small team to deliver quickly. We also provided longer-term recommendations to help the central team plan their global strategy and support.

Project Outcomes

As a result of their audit, participant teams:

  • Produced better evaluation of their own activity
  • Improved their planning and content production
  • Changed the way they worked with agencies, to be a more intelligent customer