Digital skills are essential for all communicators. Digital skills enable media and press officers to be more responsive and better support announcements and visits.
The media team of a major UK government department were keen to produce more content themselves, but weren’t confident in their ability to produce high-quality photos and video for social.
They also wanted to know how they should be writing for social.
We developed a half-day training workshop for media officers. Armed with their own phones, some London locations and our guidance they:
- Took photos using their smartphone in different lighting conditions
- Drafted appropriate and engaging social media copy, reducing press releases down to the most important information
- Shot and edited video quickly, easily and on mobile
We also published a ready reference guide for them to take away.
