TikTok is here to stay
- In 2023, Tikok reached 1.5 billion monthly users and is expected to have 2 billion in 2024 (TikTok achieved 1 billion in half the time of Facebook, Instagram and YouTube).
- TikTok has been downloaded over three billion times.
- Overtook Google as the most visited domain, ahead of Facebook, Apple, Microsoft and Netflix.
Why does this matter?
Because TikTok has quickly reached the same level as the big social media channels.
Don’t dismiss it in your social media strategy. This is a potentially dangerous decision to make when it comes to your brand’s reputation.
Handling a crisis on TikTok
Download a copy of our free resource: TikTok it’s time to make it part of your crisis response