International Women’s Day – Trusted Voices

One aspect of our work that we really enjoy is coaching trusted voices – digital spokespeople that have the confidence and skills to represent their organisation online.

On International Women’s Day we wanted to highlight a few of the many women we think do this really well. Some we have worked with and are proud to have trained. Others we simply admire. 

What they all have in common is an engaging digital presence that gives insight into their role and amplifies the reach and impact of their organisation’s updates. They answer questions asked of them, and often seek out conversations they can value to. 

They post consistently with content appropriate for the channel they are using. Many of them share both work related updates and details of their life outside work – but we’d always recommend people only do this at a level they are comfortable with. 

So here are just a few examples, there are plenty more we could have chosen.  Please let us know of any you really admire and we can include them in a future round up.


Lucy Nell, Royal Air Force Doctor and Endurance Athlete


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Kanya King CBE, CEO and Founder of MOBO

Polly Neate, CEO, Shelter


Maria Guedez, Senior Upstream Advisor, Exxon Mobil 

Lucy Bogue, Director of Corporate Services at Defence Infrastructure Organisation (DIO) who has also written a blog for International Women’s Day

Lisa Pinney, Chief Executive, The Coal Authority


Louise Macdonald, CEO Young Scot

Tessy Ojo CBE, CEO, The Diana Award

Deborah Lee, Chief Executive, Gloucestershire Hospitals


We also really liked this set of social media templates from International Women’s Day, which makes it really easy for groups and organisations to show their support and therefore maximise the reach of the year’s campaign.