How to prepare for a crisis on TikTok

At Helpful, vertical video and TikTok-style content is already an important part of our Social Simulator and training content. As users of TikTok, we're also noticing the number of potential crises brewing on the channel. We want to make sure you are aware, prepared and confident to handle any crisis on any channel, including TikTok.

TikTok is here to stay

  • In 2023, Tikok reached 1.5 billion monthly users and is expected to have 2 billion in 2024 (TikTok achieved 1 billion in half the time of Facebook, Instagram and YouTube).
  • TikTok has been downloaded over three billion times.
  • Overtook Google as the most visited domain, ahead of Facebook, Apple, Microsoft and Netflix.

Why does this matter?

Because TikTok has quickly reached the same level as the big social media channels.

Don’t dismiss it in your social media strategy. This is a potentially dangerous decision to make when it comes to your brand’s reputation.

Handling a crisis on TikTok

Download a copy of our free resource: TikTok it’s time to make it part of your crisis response