Topic: blogging

Accessibility for WordPress publishers thumbnail image

Accessibility for WordPress publishers

Accessibility (or ‘a11y’) doesn’t just refer to people with disabilities but is about ensuring everyone is able to use every site on the web. We work to meet Web Content Accessibility Guidelines (WCAG) 2.0 in all our sites as standard, however we recently had the pleasure of working with one of our clients who is willing to […]

Breaking the fear of blogging thumbnail image

Breaking the fear of blogging

Blogging, or its video equivalent, vlogging, have an important role to play in sharing ideas, encouraging feedback and explaining work that might be too detailed for 140 characters. Blogging tends to be overlooked, because it doesn’t offer the immediate gratification and ease of a social network. On something like Twitter you can publish within seconds and see responses […]

Five tips for better corporate blogs thumbnail image

Five tips for better corporate blogs

Corporate blogs are a strange place. Often a neat aggregation of the different things an organisation does, rarely personal and hard work to maintain and promote. Generally, these days, I encourage organisations to avoid launching corporate blogs. Far more interesting and credible are proper blogs, written first-hand, by staff on their own channels. Staff who […]

Time to abandon your own blog and switch to Medium? thumbnail image

Time to abandon your own blog and switch to Medium?

A couple of weeks ago, the Free Code Camp project made headlines by announcing they had decided to abandon their independent blog in favour of posting content directly to Medium, the popular online publishing platform. Go where your audience is On the Digital Action Plan, we advise participants to engage with their audiences in the places […]

Tips for running a successful social media surgery thumbnail image

Tips for running a successful social media surgery

On Tuesday afternoon, Tim (@timolloyd on Twitter) and I delivered some social media training for staff at the Office of Rail and Road (@railandroad on Twitter) in London. The training was made of up two parts: a lunchtime presentation by Tim on the characteristics of effective digital engagement followed by an informal ‘social media surgery’, which I […]

Adapting your online engagement to suit your audience thumbnail image

Adapting your online engagement to suit your audience

With the Digital Action Plan, we encourage participants to take the time to understand their audiences and to develop a well thought-through approach to online engagement that reflects the particular needs and expectations of different audiences. Recently, I’ve seen some good examples of Digital Action Plan participants successfully adapting their style of online engagement to […]