We have worked extensively with UK Statistics Authority and the Office for National Statistics for a number of years. Recently we worked with the Government Statistical Service (GSS) to overhaul their cumbersome website, primarily used by internal GSS staff.
The overall vision for the GSS website was for it to be “the Intranet for the GSS” and a one-stop shop for the latest guidance and support.
Users can access guidance and contacts to develop their careers in the form of news, events, vacancies and professional networking opportunities. A landing page template reduces number of clicks while related content keeps users engaged.
The GSS team wanted to ensure the site was right for its users and carried out extensive user research. User experience testing was first facilitated by the Helpful Digital team and then continued by the GSS team after training. Continuous updates via blog posts on the GSS website ensured users had every opportunity to feed back.
Total page views to the site have risen almost 20% compared with 2017. There’s a significant rise in mobile traffic, with views from tablets up 100% thanks to the new mobile-friendly design.
Since the website launch, we ran a Writing For Web training session with the GSS content team. They learnt how to write engaging and accessible content and to think about user needs over a half-day session.