Digital transformation and corporate communications are often separate disciplines in the UK public sector. However there is a lot that communicators can learn from the principles behind great transformation projects.
We contribute a training course to the NHS Postgraduate Certificate in Health Communications. This is a prestigious, intensive, course available to the best and brightest communicators.
Working with the Centre for Health Communications and Research, we use this opportunity to help hard-pressed public servants think really creatively about digital communications planning and strategy.
Using some of the well known principles from digital transformation projects, we focus on a series of examples and activities that empower communicators to not only produce better work, but help indoctrinate their organisations into digital ways of working.
“The NHS Postgraduate Certificate in Health Communications was launched in 2015. It addresses a need for a ‘gold-standard’ course. One which provides a comprehensive and high-level skill-set for senior communicators in health and social care.
We wanted a digital communications element to our course. Something that recognises the ambition of our students as future leaders, but also provides tools and ideas they can apply straight away, back at the office.
Helpful Technology developed a coherent, energetic half-day course. They combine the best of their public sector experience, set in the context of unique challenges faced by NHS communicators. We are delighted with the mix of practical and theory, and have received great feedback from our 2019 students.”
Dr Bill Nichols, Deputy Director, Centre for Health Communication and Research