The UK Government has been running road safety campaigns for 75 years. The Department for Transport’s THINK! brand is recognised internationally for its iconic road safety campaigns.
However, the website was dated, unresponsive and not fit for user or stakeholder needs. There was no clear consistency between the original campaign site and the newer education resources site.
The new THINK! campaign website is simple for teachers and road safety officers to access teaching resources. The updated look and feel is engaging, responsive and consistent. Road safety legislation and advice is clearly stated alongside each topic. A highlight is the history of THINK! campaign videos, dating back nearly 70 years.
The education site launched in just 6 weeks, incorporating the new look and feel with the rest of the THINK! site the following year.