Pokemon Go – police and councils play the game

Whether you’re a fan or just bewildered there’s no ignoring the Pokemon Go phenomenon.

It’s not without controversy, but done well, Pokemon is an opportunity to engage with a new audience and share key messages about your organisation’s services and priorities. Here are just a couple of examples I’ve seen of public sector teams linking up their priorities with people talking about Pokemon.

South Leicestershire Police engaged with local young people and used it as an opportunity to security mark phones and other items.

With great success:

I also liked this from Doncaster Council, highlighting free wifi in the main library using Pokemon:

It won’t be right for every organisation or campaign, but there could be a great opportunity if you can find a suitable way to link your messages to the hot(!) activity of the day.