The Digital Action Plan learning programme gives participants the skills and confidence to listen, explain and talk with their audiences online. But how can we be sure we’re communicating in ways that are accessible to all? Here are some some tips for making your communications more accessible and engaging.
Attention spans are short and in our always-on world, the next distraction is never far away. Engaging content supports accessibility.
Make your content more engaging by:
For more ideas, see:
Research by the RNIB shows there are almost 2 million blind and partially sighted people living in the UK, many of whom use screen reader software to access online content.
Make sure your content is optimised for screen readers by:
For more more tips, see:
Video plays an increasingly important role in how we communicate and so it’s important we don’t exclude sections of our audience through carelessness.
Adding subtitles or closed captions to your videos doesn’t just people who are deaf or hard of hearing. Research by the Office of Communications (Ofcom) in 2006 found 80% of television viewers used subtitles for other reasons. Since that report was published the rise of autoplay videos on Facebook and Twitter have made subtitles even more important.
YouTube, Facebook and Twitter all handle subtitles slightly differently. Click on the links below for advice on how to add subtitles to your videos.
Twitter does not currently offer a subtitling service so it is important to add subtitles to your video before uploading it to the network.