{"id":824,"date":"2016-08-10T13:44:41","date_gmt":"2016-08-10T12:44:41","guid":{"rendered":"https:\/\/digitalactionplan.com\/?p=824"},"modified":"2021-03-19T12:58:32","modified_gmt":"2021-03-19T12:58:32","slug":"tips-for-better-corporate-blogs","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/tips-for-better-corporate-blogs\/","title":{"rendered":"Five tips for better corporate blogs"},"content":{"rendered":"<p>Corporate blogs are a strange place. Often a neat aggregation of the different things an organisation does, rarely personal and hard work to maintain and promote.<\/p>\n<p><a href=\"https:\/\/digitalactionplan.com\/wp-content\/uploads\/2016\/08\/1341839873_f3adeae081_o.jpg\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-826\" src=\"https:\/\/digitalactionplan.com\/wp-content\/uploads\/2016\/08\/1341839873_f3adeae081_o.jpg\" alt=\"T shirt says I'm totally blogging this\" width=\"800\" height=\"333\" \/><\/a><\/p>\n<p>Generally, these days, I encourage organisations to avoid launching corporate blogs. Far more interesting and credible are proper blogs, written first-hand, by staff on their own channels. Staff who want to blog, not because they think they should.<\/p>\n<p>However, many of you will have inherited a corporate blog, or be expected to contribute to one, because that&#8217;s the way it is.<\/p>\n<p>Some are awful and <a href=\"http:\/\/www.advancevauxhall.co.uk\/news-blog\/\" rel=\"nofollow\">not really blogs<\/a>. Others are <a href=\"https:\/\/www.capgemini.com\/gb-en\/hot-topic\/people-matter-blog\/\" rel=\"nofollow\">interesting for a mooch around<\/a>.<\/p>\n<p>Here&#8217;s a few ideas to make your corporate blogging a bit different:<\/p>\n<ol>\n<li>First off, re-post your blog in a couple of different places, including your LinkedIn profile. Not a link back to the corporate blog, but a dedicated post using <a href=\"https:\/\/www.linkedin.com\/pulse\">LinkedIn Pulse<\/a>. All the teams we work with are say that staff posting their own blogs to Pulse are enjoying a much greater number of views and comments. That&#8217;s my experience too.<\/li>\n<li>For more technical or academic posts it would be worth re-posting these on <a href=\"https:\/\/theconversation.com\">The Conversation<\/a>.<\/li>\n<li>Move away from report-style posts and congratulation pieces, to more specific, personal angles.\u00a0What&#8217;s the author\u00a0learned or experienced lately? Do they have a favourite source of inspiration or a tip to share?<\/li>\n<li>Is there a quirky angle or piece of trivia related to your story that will hook a reader&#8217;s interest? The history of\u00a0names, buildings, or a behind the scenes perspective is what drives popular daily reads like <a href=\"http:\/\/mentalfloss.com\/\">Mental Floss<\/a>.<\/li>\n<li>Ask yourself &#8211; is the contributor cut out for writing? If not perhaps they should\u00a0say what they need to say in a short film? Blog posts don&#8217;t have to be text (but don&#8217;t forget to include some captions or a summary of the film).<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Image courtesy of\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/contentious\/\">https:\/\/www.flickr.com\/photos\/contentious\/<\/a> under licence CC BY 2.0<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Corporate blogs are a strange place. Often a neat aggregation of the different things an organisation does, rarely personal and hard work to maintain and promote. Generally, these days, I encourage organisations to avoid launching corporate blogs. Far more interesting and credible are proper blogs, written first-hand, by staff on their own channels. Staff who [&hellip;]<\/p>","protected":false},"author":4,"featured_media":22295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[15],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - Five tips for better corporate blogs<\/title>\n<meta name=\"description\" content=\"A few ideas to make your corporate blogs better\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/tips-for-better-corporate-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - Five tips for better corporate blogs\" \/>\n<meta property=\"og:description\" content=\"A few ideas to make your corporate blogs better\" \/>\n<meta property=\"og:url\" content=\"https:\/\/helpfuldigital.com\/fr\/tips-for-better-corporate-blogs\/\" \/>\n<meta property=\"og:site_name\" content=\"Helpful Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helpfulhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-10T12:44:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-19T12:58:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2016\/08\/neonbrand-3GZNPBLImWc-unsplash-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Lloyd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:site\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Lloyd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/helpfuldigital.com\/tips-for-better-corporate-blogs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/helpfuldigital.com\/tips-for-better-corporate-blogs\/\"},\"author\":{\"name\":\"Tim Lloyd\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0\"},\"headline\":\"Five tips for better corporate blogs\",\"datePublished\":\"2016-08-10T12:44:41+00:00\",\"dateModified\":\"2021-03-19T12:58:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/helpfuldigital.com\/tips-for-better-corporate-blogs\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\/\/helpfuldigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/tips-for-better-corporate-blogs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2016\/08\/neonbrand-3GZNPBLImWc-unsplash-scaled.jpg\",\"keywords\":[\"Digital Communication\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/helpfuldigital.com\/tips-for-better-corporate-blogs\/\",\"url\":\"https:\/\/helpfuldigital.com\/tips-for-better-corporate-blogs\/\",\"name\":\"Helpful Digital - 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