{"id":718,"date":"2016-05-19T16:45:54","date_gmt":"2016-05-19T15:45:54","guid":{"rendered":"https:\/\/digitalactionplan.com\/?p=718"},"modified":"2020-06-01T17:31:36","modified_gmt":"2020-06-01T16:31:36","slug":"nhsgetsocial-demonstrates-power-networks","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/nhsgetsocial-demonstrates-power-networks\/","title":{"rendered":"#nhsgetsocial and the power of networked learning"},"content":{"rendered":"
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Screenshot from Simplur<\/a> website analysis of Twitter engagement for the #NHSgetsocial learning event<\/figcaption><\/figure>\n

I was in Leeds this week, meeting NHS staff who want to find out more about how to start, or develop, their use of social media.<\/p>\n

You can read about all the different talks and learning sessions on the hashtag: #nhsgetsocial<\/a><\/p>\n

The stand-out theme for me was about the importance of empowering staff to use social media. Not just so that they can say nice things about their organisation and spread corporate messages. Rather, that they can learn and network with peers, share ideas and information, and even help to recruit colleagues.<\/p>\n

Addenbrookes Hospital in Cambridge use LinkedIn to target their recruitment efforts towards recent graduates and local healthcare workers. Staff on Facebook spread the word about vacancies among their friends.<\/p>\n

This sort of activity helps to set the tone for an organisation too. An organisation\u00a0that uses social media for recruitment in a considered way (rather than simply buying lots of advertising) is likely to be a place\u00a0with a more mature understanding of staff and their online networks, I reckon.<\/p>\n

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There’s quite a lot of people at #nhsgetsocial<\/a> ‘Your best staff are already using social media’. @timolloyd<\/a> speaking pic.twitter.com\/EAo494TT0i<\/a><\/p>\n

\u2014 Markoneinfour (@MarkOneinFour) May 16, 2016<\/a><\/p><\/blockquote>\n