{"id":667,"date":"2016-04-28T09:12:21","date_gmt":"2016-04-28T08:12:21","guid":{"rendered":"https:\/\/digitalactionplan.com\/?p=667"},"modified":"2021-01-08T10:25:16","modified_gmt":"2021-01-08T10:25:16","slug":"be-more-bossy","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/be-more-bossy\/","title":{"rendered":"Be more bossy"},"content":{"rendered":"

When we’re helping people think about their\u00a0online communications, to sell products, services or spread information, one of the most common mistakes we see is a failure to include a call to action.<\/p>\n

On the web, everyone spends a lot of time worrying about what happens if something goes wrong. If your post upsets some people, or attracts unwanted attention.<\/p>\n

But don’t forget those who want to do something, who are motivated by your cause or message, and want more information. Make sure these people know what to do next.<\/p>\n

Why is a call to action so important?<\/p>\n

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  1. If you don’t ask you don’t get. Do not assume that the user has understood what you are saying, and even if they have, don’t assume they will actually go away and do something, even if they liked, RT’d or \ud83d\ude42<\/li>\n
  2. You need to measure understanding and response. The easiest way to do this is to ask people to do something. You might be asking people to make a donation, request more information, or to share their view or make a suggestion<\/li>\n<\/ol>\n

    If you don’t have a call to action, you’re left with measuring reach, which is not particularly helpful.<\/p>\n

    The call-to-action has to be really clear as well. If it sounds\u00a0too bossy to you as the writer, that’s probably about right.<\/p>\n

    This tweet has a sort-of call to action, but it’s down to you to work out how to ‘get involved’:<\/p>\n

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    Get involved in @DoItDigitalUK<\/a> ‘s #100daysofdigital<\/a> on Thursday if you’re a #smallbiz<\/a> looking to gain #digital<\/a> skills and confidence.<\/p>\n

    \u2014 Aldermore Bank (@AldermoreBank) March 29, 2016<\/a><\/p><\/blockquote>\n

    This example is better:<\/p>\n

    Sign up at the link and receive a toolkit. Measure: number of sign-ups and toolkits sent out.<\/p>\n