{"id":637,"date":"2016-04-04T16:24:58","date_gmt":"2016-04-04T15:24:58","guid":{"rendered":"https:\/\/digitalactionplan.com\/?p=637"},"modified":"2021-03-19T12:49:53","modified_gmt":"2021-03-19T12:49:53","slug":"why-you-should-always-listen-carefully-on-social-media-2","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/why-you-should-always-listen-carefully-on-social-media-2\/","title":{"rendered":"Why you should always listen carefully on social media"},"content":{"rendered":"

One of the key aims of the Digital Action Plan<\/a> is to broaden participants experience of digital tools, and the many ways they can be used. Social media is so much more than just broadcasting messages. As the name implies social media should be social and involve engaging, debating, and listening.<\/p>\n

You can learn a lot from searching for your organisation and keywords for your area of work. Social media can be incredibly useful for finding out how people view a certain topic and what myths are circulating, helping you to shape your content in response.<\/p>\n

Listening beyond notifications<\/h2>\n

Good digital search skills are vital. It isn\u2019t enough to rely on notifications for comments made directly to your social media accounts as you\u2019ll end up missing posts such as this one (mentioning the organisation but not using their Twitter handle), and lose the opportunity to reply, correct, or take conversations offline to be resolved.<\/p>\n

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I mean, it’d be abit of a surprise if they did<\/p>\n

\u2014 Lynsey Barber (@lynseybarber) March 22, 2016<\/a><\/p><\/blockquote>\n