{"id":563,"date":"2014-09-23T07:04:51","date_gmt":"2014-09-23T07:04:51","guid":{"rendered":"https:\/\/socialsimulator.com\/?p=563"},"modified":"2014-09-23T07:04:51","modified_gmt":"2014-09-23T07:04:51","slug":"shutting-stable-door-handle-data-security-breaches-social-media","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/shutting-stable-door-handle-data-security-breaches-social-media\/","title":{"rendered":"Shutting the stable door: handling data security breaches in social media"},"content":{"rendered":"

\"horse<\/p>\n

Imagine waking up to an expos\u00e9 of your firm’s supply chain: you’ve been indirectly responsible for supporting child labour on an industrial scale. NGOs are mobilising a campaign. A leading celebrity has already tweeted her disgust.\u00a0Or the email that pings your BlackBerry on a Sunday morning confirming that environmental regulators have picked up a sustained breach of emissions standards from your production facility, polluting a natural park and triggering a multi-million dollar class action lawsuit.<\/p>\n

The stuff of corporate communication nightmares, for sure.<\/p>\n

But recently, we’ve found ourselves helping a number of different partners and their clients<\/a> work through a scenario that feels like a simple, technical oversight but research shows, would drive 70% of consumers to actively avoid a brand: data loss.<\/p>\n

Data from researchers Ipsos-MORI found that 70% of consumers would seriously consider avoiding a company found to be failing to keep customer data safe – higher than for a firm discovered to be exploiting workers overseas, (53%), overcharging customers (51%) or causing environmental damage (49%).<\/p>\n