{"id":557,"date":"2014-09-10T15:37:12","date_gmt":"2014-09-10T14:37:12","guid":{"rendered":"https:\/\/socialsimulator.com\/?p=557"},"modified":"2014-09-10T15:37:12","modified_gmt":"2014-09-10T14:37:12","slug":"winter-coming","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/winter-coming\/","title":{"rendered":"Winter is coming"},"content":{"rendered":"

\"Winter<\/a><\/p>\n

Winter presents a challenge to a wide range of industries, from energy, to travel and tourism, retail and healthcare.<\/p>\n

There\u2019s likely to be more sickness about, the weather delays flights and trains, consumers\u2019 expectations are high in the run-up to Christmas, and there is greater demand for gas and electricity.<\/p>\n

We\u2019ve been taking advantage of the Indian Summer here in the UK to work with clients on developing\u00a0and honing their online crisis communication skills, in anticipation of difficult months ahead.<\/p>\n

Through Autumn and Winter, we see organisations experiencing greater demand on their social channels, both externally from customers, and internally, as traditional customer call centres share an ever greater slice of responsibility with social channels. Under pressure, it is crucial to maintain a consistent professional tone, and think carefully about your audiences\u2019 demand for detail.<\/p>\n

For the most part delayed commuters like me just want to get home as fast as possible, but some will insist on understanding the cause of the delay in the first place. Never underestimate people\u2019s understanding of a signal box, flu, parcel logistics or runway procedures.<\/p>\n

Being able to make fast, fair, judgements on whether a level of technical explanation is needed, or whether simple advice will do, is a key skill for organisations to get right. Too often I see companies assume too much knowledge of their audience, leading to confusion, or conversely, companies resorting to blunt \u2018signposting\u2019 to pages of vague information.<\/p>\n

Our most successful clients are those whose teams can make fast, fair, judgements by understanding the individual they are talking to online: their tone, interests and background information. It isn\u2019t a perfect science, but learning through mistakes<\/del> practice and feedback, helps rapidly build team confidence.<\/p>\n

Just like the House Stark motto<\/a>, be vigilant. Know your audience, listen carefully and be prepared to give them the information they need.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Winter presents a challenge to a wide range of industries, from energy, to travel and tourism, retail and healthcare. There\u2019s likely to be more sickness about, the weather delays flights and trains, consumers\u2019 expectations are high in the run-up to Christmas, and there is greater demand for gas and electricity. We\u2019ve been taking advantage of […]<\/p>","protected":false},"author":4,"featured_media":560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[301],"class_list":["post-557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-winter"],"acf":[],"yoast_head":"\nHelpful Digital - Winter is coming<\/title>\n<meta name=\"description\" content=\"Winter social media crisis for airports, energy, retail, railway and healthcare\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/winter-coming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - Winter is coming\" \/>\n<meta property=\"og:description\" content=\"Winter social media crisis for airports, energy, retail, railway and healthcare\" \/>\n<meta property=\"og:url\" content=\"https:\/\/helpfuldigital.com\/fr\/winter-coming\/\" \/>\n<meta property=\"og:site_name\" content=\"Helpful Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helpfulhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-10T14:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/06\/Helpful-strapline-purple-OpenGraph.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Lloyd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:site\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Lloyd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/\"},\"author\":{\"name\":\"Tim Lloyd\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0\"},\"headline\":\"Winter is coming\",\"datePublished\":\"2014-09-10T14:37:12+00:00\",\"dateModified\":\"2014-09-10T14:37:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/\"},\"wordCount\":316,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/helpfuldigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Winter\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/helpfuldigital.com\/winter-coming\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/\",\"url\":\"https:\/\/helpfuldigital.com\/winter-coming\/\",\"name\":\"Helpful Digital - Winter is coming\",\"isPartOf\":{\"@id\":\"https:\/\/helpfuldigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2014-09-10T14:37:12+00:00\",\"dateModified\":\"2014-09-10T14:37:12+00:00\",\"description\":\"Winter social media crisis for airports, energy, retail, railway and healthcare\",\"breadcrumb\":{\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/helpfuldigital.com\/winter-coming\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/helpfuldigital.com\/winter-coming\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/helpfuldigital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Winter is coming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/helpfuldigital.com\/#website\",\"url\":\"https:\/\/helpfuldigital.com\/\",\"name\":\"Helpful Digital\",\"description\":\"Building confidence in a digital world\",\"publisher\":{\"@id\":\"https:\/\/helpfuldigital.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/helpfuldigital.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/helpfuldigital.com\/#organization\",\"name\":\"Helpful Digital\",\"url\":\"https:\/\/helpfuldigital.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png\",\"contentUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png\",\"width\":871,\"height\":869,\"caption\":\"Helpful Digital\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/helpfulhq\/\",\"https:\/\/x.com\/helpfuldigital\",\"https:\/\/instagram.com\/helpfuldigital\",\"https:\/\/www.linkedin.com\/company\/helpful-technology\",\"https:\/\/www.youtube.com\/channel\/UC1zSFtjZqozK0aNd6KryN8g\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0\",\"name\":\"Tim Lloyd\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2024\/08\/Tim-headshot-96x96.jpg\",\"contentUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2024\/08\/Tim-headshot-96x96.jpg\",\"caption\":\"Tim Lloyd\"},\"url\":\"https:\/\/helpfuldigital.com\/fr\/author\/tim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helpful Digital - Winter is coming","description":"Winter social media crisis for airports, energy, retail, railway and healthcare","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/helpfuldigital.com\/fr\/winter-coming\/","og_locale":"fr_FR","og_type":"article","og_title":"Helpful Digital - Winter is coming","og_description":"Winter social media crisis for airports, energy, retail, railway and healthcare","og_url":"https:\/\/helpfuldigital.com\/fr\/winter-coming\/","og_site_name":"Helpful Digital","article_publisher":"https:\/\/www.facebook.com\/helpfulhq\/","article_published_time":"2014-09-10T14:37:12+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/06\/Helpful-strapline-purple-OpenGraph.jpg","type":"image\/jpeg"}],"author":"Tim Lloyd","twitter_card":"summary_large_image","twitter_creator":"@helpfuldigital","twitter_site":"@helpfuldigital","twitter_misc":{"\u00c9crit par":"Tim Lloyd","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/helpfuldigital.com\/winter-coming\/#article","isPartOf":{"@id":"https:\/\/helpfuldigital.com\/winter-coming\/"},"author":{"name":"Tim Lloyd","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0"},"headline":"Winter is coming","datePublished":"2014-09-10T14:37:12+00:00","dateModified":"2014-09-10T14:37:12+00:00","mainEntityOfPage":{"@id":"https:\/\/helpfuldigital.com\/winter-coming\/"},"wordCount":316,"commentCount":0,"publisher":{"@id":"https:\/\/helpfuldigital.com\/#organization"},"image":{"@id":"https:\/\/helpfuldigital.com\/winter-coming\/#primaryimage"},"thumbnailUrl":"","keywords":["Winter"],"articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/helpfuldigital.com\/winter-coming\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/helpfuldigital.com\/winter-coming\/","url":"https:\/\/helpfuldigital.com\/winter-coming\/","name":"Helpful Digital - Winter is coming","isPartOf":{"@id":"https:\/\/helpfuldigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/helpfuldigital.com\/winter-coming\/#primaryimage"},"image":{"@id":"https:\/\/helpfuldigital.com\/winter-coming\/#primaryimage"},"thumbnailUrl":"","datePublished":"2014-09-10T14:37:12+00:00","dateModified":"2014-09-10T14:37:12+00:00","description":"Winter social media crisis for airports, energy, retail, railway and healthcare","breadcrumb":{"@id":"https:\/\/helpfuldigital.com\/winter-coming\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/helpfuldigital.com\/winter-coming\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/winter-coming\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/helpfuldigital.com\/winter-coming\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/helpfuldigital.com\/"},{"@type":"ListItem","position":2,"name":"Winter is coming"}]},{"@type":"WebSite","@id":"https:\/\/helpfuldigital.com\/#website","url":"https:\/\/helpfuldigital.com\/","name":"Helpful Digital","description":"Building confidence in a digital world","publisher":{"@id":"https:\/\/helpfuldigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/helpfuldigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/helpfuldigital.com\/#organization","name":"Helpful Digital","url":"https:\/\/helpfuldigital.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png","contentUrl":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png","width":871,"height":869,"caption":"Helpful Digital"},"image":{"@id":"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/helpfulhq\/","https:\/\/x.com\/helpfuldigital","https:\/\/instagram.com\/helpfuldigital","https:\/\/www.linkedin.com\/company\/helpful-technology","https:\/\/www.youtube.com\/channel\/UC1zSFtjZqozK0aNd6KryN8g\/featured"]},{"@type":"Person","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0","name":"Tim Lloyd","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/image\/","url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2024\/08\/Tim-headshot-96x96.jpg","contentUrl":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2024\/08\/Tim-headshot-96x96.jpg","caption":"Tim Lloyd"},"url":"https:\/\/helpfuldigital.com\/fr\/author\/tim\/"}]}},"_links":{"self":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":0,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}