{"id":24366,"date":"2022-01-12T13:05:50","date_gmt":"2022-01-12T13:05:50","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=24366"},"modified":"2022-01-17T14:36:29","modified_gmt":"2022-01-17T14:36:29","slug":"five-steps-to-freshen-up-your-comms","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/five-steps-to-freshen-up-your-comms\/","title":{"rendered":"Five steps to freshen up your comms"},"content":{"rendered":"<p>You get one chance to make a first impression. Typically your prospective clients first impression of your organisation&#8217;s website or social media presence happens in a matter of seconds. So it&#8217;s vital to regularly review your digital assets.<\/p>\n<p>What better time to start than the beginning of a New Year and what better place to start than your&#8230;<\/p>\n<h2>Website<\/h2>\n<p><strong>Think Brand, Product, Information:<\/strong><\/p>\n<ul>\n<li>Review and update content and design.<\/li>\n<li>Ensure it is mobile friendly. Essential post pandemic!<\/li>\n<li>Focus on the user experience (UX) &#8211; People will exit a website if an image takes too long or won\u2019t load.<\/li>\n<li>Learn more about <a href=\"https:\/\/helpfuldigital.com\/fr\/accessibility-for-wordpress-publishers\/\">making your site more accessible<\/a> with this guide from our Helpful team.<\/li>\n<\/ul>\n<h2>Social Media<\/h2>\n<p>Social media is where your audience is. Globally, over 3.6 billion people use social media and the number is projected to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\">increase to 4.41 billion in 2025<\/a>.<\/p>\n<p>Think about this as you build a relationship with your users\u2026<\/p>\n<p><strong>Engage, Enlighten, Encourage:<\/strong><\/p>\n<ul>\n<li>Update bios, avatars and cover photos.<\/li>\n<li>Review your follower count and look at the trend during 2021.<\/li>\n<li>Know your audience with the Helpful team\u2019s <a href=\"https:\/\/helpfuldigital.com\/fr\/guides-templates-and-tools\/how-to-map-your-online-audiences\/\">online guide<\/a>.<\/li>\n<li>Check and manually remove bots and suspicious followers.<\/li>\n<li>Listening is key. We have a <a href=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/09\/Social-Media-Listening-Planner-2.pdf\">social media listening guide<\/a> for you to get you started.<\/li>\n<li>Remember mobile friendly interfaces! 98.8% of social media users wholly or partly <a href=\"https:\/\/wearesocial.com\/uk\/blog\/2021\/01\/digital-2021-uk\/\">access social media through a mobile device<\/a>.<\/li>\n<li>Unsure how to respond to comments&#8230; Check out our <a href=\"https:\/\/helpfuldigital.com\/fr\/guides-templates-and-tools\/social-media-response-chart\/\">social media response flow chart<\/a>.<\/li>\n<\/ul>\n<h2>Graphics<\/h2>\n<p>Visuals grab your audience\u2019s attention. We process visual content faster than text so reviewing your graphics library is essential.<\/p>\n<ul>\n<li>Refresh your graphics library. Set up a new folder for 2022.<\/li>\n<li>Showcase your organisation\u2019s culture with new images and videos from as wide a range of staff as you can.<\/li>\n<li>Try creating a few GIFs related to your brand and industry, and add them to <a href=\"https:\/\/giphy.com\/\" rel=\"nofollow\">GIPHY\u2019s<\/a> library.<\/li>\n<li>Invest in training for staff to learn about communicating with visuals and read our <a href=\"https:\/\/helpfuldigital.com\/fr\/the-helpful-guide-to-social-media-graphics\/\">handy guide<\/a>.<\/li>\n<\/ul>\n<h2>Upskill<\/h2>\n<p>Even if you are highly trained and educated, industries will keep changing and require constant adaptation. Proactively upskilling is non negotiable.<\/p>\n<ul>\n<li>Know your <strong>goals<\/strong>.<\/li>\n<li><strong>Identify<\/strong> your knowledge gaps.<\/li>\n<li>Set your <strong>strategy<\/strong>.<\/li>\n<li>Look into virtual courses and online learning. <a href=\"https:\/\/learndigital.withgoogle.com\/digitalgarage\/courses\">Google<\/a>, <a href=\"https:\/\/www.facebook.com\/business\" rel=\"nofollow\">Meta<\/a>, and <a href=\"https:\/\/about.linkedin.com\/coronavirus-resource-hub\/online-courses\">LinkedIn<\/a> all have their own excellent free training courses.<\/li>\n<\/ul>\n<h2>Audit<\/h2>\n<ul>\n<li>Check who has access to passwords for social media accounts.<\/li>\n<li>Ensure your passwords are secure enough. Consider implementing two-factor authentication.<\/li>\n<li>Review how your passwords are stored and if there\u2019s a central document make sure it is up-to-date.<\/li>\n<li><a href=\"https:\/\/www.lastpass.com\/\">LastPass<\/a> is handy for securing your passwords and setting-up two-factor authentication.<\/li>\n<li>Here\u2019s a full guide to keeping your <a href=\"https:\/\/helpfuldigital.com\/fr\/ten-ways-to-keep-your-social-media-accounts-safe\/\">social media accounts safe.<\/a><\/li>\n<\/ul>\n<p>Remember that how much you care about everything is a reflection of how much you\u2019ll care about anything so create your messaging and content with care. Set your key messages for 2022 and make this your best year yet.<\/p>","protected":false},"excerpt":{"rendered":"<p>You get one chance to make a first impression. Typically your prospective clients first impression of your organisation&#8217;s website or social media presence happens in a matter of seconds. So it&#8217;s vital to regularly review your digital assets. What better time to start than the beginning of a New Year and what better place to [&hellip;]<\/p>","protected":false},"author":36,"featured_media":24368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[15,213,130,222],"class_list":["post-24366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-communication","tag-digital-comms-strategy","tag-digital-content-design","tag-digital-corporate-communications-skills"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - Five steps to freshen up your comms<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/five-steps-to-freshen-up-your-comms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - Five steps to freshen up your comms\" \/>\n<meta property=\"og:description\" content=\"You get one chance to make a first impression. 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