{"id":23666,"date":"2021-03-05T12:13:14","date_gmt":"2021-03-05T12:13:14","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=23666"},"modified":"2021-03-18T15:13:49","modified_gmt":"2021-03-18T15:13:49","slug":"helpful-links-march-2","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/helpful-links-march-2\/","title":{"rendered":"Helpful Links: March"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Recently we have been:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/helpfuldigital.com\/fr\/social-media-digital-training\/\">Piloting a training programme<\/a> where we\u2019ve created the content as SCORM files so it can be integrated into our clients own in-house training system. Topics include: inspiration and ideas for using social media for work, the employee social media policy, getting the basics right and a guide to their social media strategy.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Helping a regulator to shape a \u2018blueprint\u2019 for its corporate social media channels<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Celebrating five years of Fair Tax Mark status<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Delivering <a href=\"https:\/\/helpfuldigital.com\/fr\/products\/social-simulator\/\">crisis simulations<\/a> for a Spanish humanitarian organisation, a US financial services giant and a French luxury beauty brand. Zombies may have featured somewhere in amongst a busy week of scenarios&#8230;<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23667\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/03\/zombies.png\" alt=\"three zombies\" width=\"858\" height=\"418\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/03\/zombies.png 858w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/03\/zombies-300x146.png 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/03\/zombies-768x374.png 768w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/03\/zombies-16x8.png 16w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hiring for a <\/span><a href=\"https:\/\/helpfuldigital.com\/fr\/jobs\/\"><span style=\"font-weight: 400;\">Senior Consultant, Americas and freelance associate<\/span><\/a><span style=\"font-weight: 400;\">s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing a resource for <a href=\"https:\/\/jamboard.google.com\/d\/1807f10MO7g2DRpwp5V0VEr6RtccoKs685b_gqp76lks\/viewer\">quickly auditing your social media accounts<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Our latest round up of Helpful Links follows with news and updates on crisis communications and misinformation, social media developments and some examples of good communications that our team have spotted.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Crisis Communications and Misinformation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve been taking a look through the <a href=\"https:\/\/mediamanipulation.org\/\">Media Manipulation Casebook<\/a>, a digital research platform from the Harvard Kennedy School linking together theory, methods, and practice for mapping media manipulation and disinformation campaigns:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dan Slee\u2019s blogged on <a href=\"https:\/\/danslee.co.uk\/2021\/02\/26\/online-noise-how-to-deal-with-comment-criticism-and-abuse-on-social-media\/\" rel=\"nofollow\">handling hostility online<\/a>, and breaks the challenge down neatly into comment (fair enough), criticism (OK too, especially if taxpayers or customers pay your salary) and abuse (where to draw the line):\u00a0<\/span><\/p>\n<p>Facebook are trialling a new approach to<a href=\"https:\/\/www.theguardian.com\/environment\/2021\/feb\/18\/facebook-announces-uk-trial-tackle-climate-misinformation?CMP=Share_AndroidApp_Other\" target=\"_blank\" rel=\"noopener\"> tackling climate misinformation<\/a> in the UK. \u00a0In Australia they have been involved in a dispute about <a href=\"https:\/\/www.engadget.com\/australia-passes-law-google-facebook-pay-for-news-062149942.html?guccounter=1\" target=\"_blank\" rel=\"noopener\">whether or not they should pay for news content<\/a>. \u00a0They have also shared their latest update on <a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-shares-update-on-enforcement-actions-including-an-overview-on-its\/594948\/\" target=\"_blank\" rel=\"noopener\">enforcement actions<\/a> against hate speech and harassment.<\/p>\n<p>Twitter has begun to <a href=\"https:\/\/www.theverge.com\/2021\/2\/11\/22278658\/twitter-label-personal-accounts-heads-of-state\" target=\"_blank\" rel=\"noopener\">label personal accounts<\/a> of heads of state as it\u00a0expands its policy on government-affiliated accounts.<\/p>\n<h2><span style=\"font-weight: 400;\">Social Media News<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sprout Social have a handy guide to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-image-sizes-guide\/\" target=\"_blank\" rel=\"noopener\">image sizes for social media posts.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn, which has seen record use over the last year has added some <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-company-pages\/2021\/strengthen-the-communities-that-matter-most-to-your-business-wit\" target=\"_blank\" rel=\"noopener\">new options for Company pages<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rival IQ have published their latest <a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\">Social Media Benchmark<\/a> report<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent moderation<\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-shares-latest-data-on-content-removals-and-enforcement-actions-1\/595672\/?utm_source=Sailthru&amp;utm_medium=email&amp;utm_campaign=Issue:%202021-02-25%20Social%20Media%20Today%20Newsletter%20%5Bissue:32663%5D&amp;utm_term=Social%20Media%20Today\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> efforts from TikTok are summarised in this Social Media Today article.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Clubhouse has been growing rapidly, but with <a href=\"https:\/\/www.bbc.co.uk\/news\/business-56163623\">some privacy concerns<\/a> and still restricted to iPhones. <a href=\"https:\/\/www.nytimes.com\/2021\/02\/10\/technology\/facebook-building-product-clubhouse.html\" target=\"_blank\" rel=\"noopener nofollow\">Facebook is looking<\/a> to build a similar audio-only product, and Twitter has just announced they they are <a href=\"https:\/\/techcrunch.com\/2021\/03\/02\/twitter-spaces-arrives-on-android-ahead-of-clubhouse\/?guccounter=1\" target=\"_blank\" rel=\"noopener\">opening up their Spaces to Android<\/a> having previously only made it available to iOS users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/our-tiktok-trend-report-is-here-discover-whats-next\" target=\"_blank\" rel=\"noopener\">TikTok\u2019s trends report<\/a> is a handy guide to the trending topics on the platform across 19 major markets.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Good Communications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Working with online communities is a really good way to engage with key audiences. Outgoing Children&#8217;s Commissioner Anne Longfield wrote<a href=\"https:\/\/www.mumsnet.com\/Talk\/guest_posts\/4168527-Guest-Post-Post-COVID-we-will-need-a-new-government-commitment-to-children\"> a guest post for Mumsnet<\/a> recently and answered questions posed by their community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the recent power outages in Texas, energy supplier Oncor, did a really good job of keeping customers up to date via their social media channels, using powerful photos and videos to demonstrate the work they were doing. \u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">RESTORATION UPDATE: As of this morning, there are approx 27K remaining outages from cold weather &amp; lack of generation impacts experienced earlier this week. At the peak of the <a href=\"https:\/\/twitter.com\/ERCOT_ISO?ref_src=twsrc%5Etfw\">@ERCOT_ISO<\/a> directed load shed, more than 1.3 million customers were left without power. (1\/9) <a href=\"https:\/\/t.co\/5FQfcpU6lC\">pic.twitter.com\/5FQfcpU6lC<\/a><\/p>\n<p>\u2014 Oncor (@oncor) <a href=\"https:\/\/twitter.com\/oncor\/status\/1362749972551196675?ref_src=twsrc%5Etfw\">February 19, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Deborah Lee is a really engaging trusted voice, sharing her work as Chief Executive of Gloucestershire Hospitals. She amplifies the work of her team and also responds to queries. This was a really well worded tweet to acknowledge an issue with her initial tweet.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">But so young at heart Katie! Well done for calling me out though &#8211; never like stereotyping and yet have just done it myself&#8230; <a href=\"https:\/\/t.co\/0fLpyASgCy\">https:\/\/t.co\/0fLpyASgCy<\/a><\/p>\n<p>\u2014 Deborah Lee (@Deborah62655228) <a href=\"https:\/\/twitter.com\/Deborah62655228\/status\/1359098321328078848?ref_src=twsrc%5Etfw\">February 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<span style=\"font-weight: 400;\">We enjoyed listening to this <a href=\"https:\/\/www.theallusionist.org\/allusionist\/sorry?mc_cid=84bc751c0c&amp;mc_eid=430ccc9068\">podcast about saying sorry<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sprout Social\u2019s <a href=\"https:\/\/sproutsocial.com\/insights\/social-customer-care\/\" target=\"_blank\" rel=\"noopener\">guide to social customer service basics<\/a> is a good place to start if you\u2019re looking to bring your customer service via social media up to customers\u2019 expectations in 2021.<\/span><\/p>\n<p>This New York Times piece<a href=\"https:\/\/www.nytimes.com\/interactive\/2021\/02\/10\/business\/economy\/reddit-unemployed.html\" target=\"_blank\" rel=\"noopener\"> explores how<\/a><span style=\"font-weight: 400;\">\u00a0the r\/Unemployment subreddit became a self-help community, support network and troubleshooting guide for people facing unemployment in the US.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally, if you\u2019re looking for an accessible guide to giving your writing a little more pop and zazzle, try Julian Shapiro\u2019s Writing Well handbook. Here\u2019s a great section to dip right into on <a href=\"https:\/\/www.julian.com\/guide\/write\/style\" target=\"_blank\" rel=\"noopener nofollow\">tone of voice and style<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any questions about any of these links or anything else digital please get in touch, <a href=\"https:\/\/helpfuldigital.com\/fr\/contact\/\">we love to help<\/a>.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Recently we have been: Piloting a training programme where we\u2019ve created the content as SCORM files so it can be integrated into our clients own in-house training system. Topics include: inspiration and ideas for using social media for work, the employee social media policy, getting the basics right and a guide to their social media [&hellip;]<\/p>","protected":false},"author":6,"featured_media":22044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[96,15,135,288],"class_list":["post-23666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-crisis-comms","tag-digital-communication","tag-helpful-links","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - Helpful Links: March<\/title>\n<meta name=\"description\" content=\"Our latest round up of Helpful Links follows with news and updates on crisis communications and misinformation, social media developments and some examples of good communications that our team have spotted.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/helpful-links-march-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - 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