{"id":22447,"date":"2020-06-22T16:12:26","date_gmt":"2020-06-22T15:12:26","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=22447"},"modified":"2020-06-22T16:39:22","modified_gmt":"2020-06-22T15:39:22","slug":"everything-you-need-to-know-about-twitters-new-reply-functionality","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/everything-you-need-to-know-about-twitters-new-reply-functionality\/","title":{"rendered":"Everything you need to know about Twitter&#8217;s new reply functionality"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A new Twitter feature was rolled out recently which has immediately added another dimension to the social media platform. Currently being tested with a small percentage of users, Twitter is giving this group the ability to choose who can respond to your tweets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three options to choose from:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Everyone can reply to your tweets (just like before)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only those people you follow and anyone mentioned in the tweet can respond<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only those you mention in the tweet can respond.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This feature was introduced to help with the ongoing issues around trolling. Now it is possible to broadcast messages without getting any replies. It\u2019s worth noting that tweets, where replies have been restricted, can still be liked, retweeted and quoted. The new restrictions also only work on new tweets and can\u2019t be applied to replies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I first heard about this feature before it had been rolled out, I understood its purpose but couldn\u2019t see how it could be used effectively by brands on a platform built for engagement and conversation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in the short time since it&#8217;s been live, people have already begun to experiment and I can already see the opportunities and ways the feature can be useful.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Q&amp;As<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter has shown us how a Q&amp;A between two or more accounts could work using the feature.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/Twitter\/status\/1263213348000325633\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22454 size-full\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-22-at-16.08.58.png\" alt=\"\" width=\"511\" height=\"771\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-22-at-16.08.58.png 511w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-22-at-16.08.58-199x300.png 199w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A regular Q&amp;A between accounts could be a nice addition to other pieces of content you put out. You could interview staff about their roles within your organisation, partner organisations or even customers about how they\u2019ve used your product. If\u2019 you\u2019re planning a Twitter Q&amp;A, make sure you publicise it ahead of time so everyone knows what time to look out for it:<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">What makes for successful \u2018free range\u2019\/remote working across diff locations? How is it different in crisis?<\/p>\n<p>At 14:30 BST I\u2019m hosting a Twitter \u2018phone-in\u2019 with <a href=\"https:\/\/twitter.com\/tomwillmot?ref_src=twsrc%5Etfw\">@tomwillmot<\/a> of <a href=\"https:\/\/twitter.com\/humanmadeltd?ref_src=twsrc%5Etfw\">@humanmadeltd<\/a> discussing this, sharing tips<a href=\"https:\/\/twitter.com\/hashtag\/ConvivioPhoneIn?src=hash&amp;ref_src=twsrc%5Etfw\">#ConvivioPhoneIn<\/a><br \/>\nFollow this thread for the conversation \ud83d\udc47<\/p>\n<p>\u2014 Steve Parks (@steveparks) <a href=\"https:\/\/twitter.com\/steveparks\/status\/1263790060434046977?ref_src=twsrc%5Etfw\">May 22, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>Improving Customer service<\/h3>\n<p><span style=\"font-weight: 400;\">This feature could vastly improve customer service Twitter accounts. With this, people can tweet your business a question and know that it will definitely be you responding and not an imposter account. It also ensures when you\u2019re responding back that no-one else can insert themselves into the conversation with incorrect or misleading information.\u00a0<\/span><\/p>\n<h3>Having fun<\/h3>\n<p><span style=\"font-weight: 400;\">For the people who have been given the functionality to test, they\u2019ve discovered there are some humorous uses for it too:<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">FEELING GENEROUS\u2764\ufe0f SENDING EVERYBODY WHO REPLIES TO THIS $100 \u2764\ufe0f\u2764\ufe0f<\/p>\n<p>\u2014 nope (@LilNasX) <a href=\"https:\/\/twitter.com\/LilNasX\/status\/1263164834440347648?ref_src=twsrc%5Etfw\">May 20, 2020<\/a><\/p><\/blockquote>\n<h3><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0When not to use it<\/h3>\n<p><span style=\"font-weight: 400;\">Whilst this new feature allows for some interesting uses, it\u2019s important to know when not to use it. In particular, it shouldn\u2019t be <\/span><span style=\"font-weight: 400;\">used during a crisis. Whilst it might seem like a good idea to distribute important information or statements in this way, it could be seen as an attempt to avoid criticisms and online discussion. You don\u2019t want to appear like you are censoring your critics by not allowing them to speak to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a platform designed for conversation, choosing who can reply to you needs to be considered carefully and used sparingly. If you use it all the time, your Twitter account just becomes a platform to broadcast. There\u2019s nothing social about that!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">More information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have a full guide to using the new functionality available to subscribers to our email list. We only send occasional emails, giving early access to our briefings, updates and product news. <\/span><a href=\"https:\/\/helpfuldigital.us10.list-manage.com\/subscribe?u=e743ad5d80d19e0ca8e6f85a6&amp;id=8699fbe73e\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Sign up via this link and we\u2019ll reply with the guide<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/helpfuldigital.us10.list-manage.com\/subscribe?u=e743ad5d80d19e0ca8e6f85a6&amp;id=8699fbe73e\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22449\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/The-Helpful-Guide-to-Twitter-Replies-1-1-300x195.jpg\" alt=\"\" width=\"600\" height=\"389\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/The-Helpful-Guide-to-Twitter-Replies-1-1-300x195.jpg 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/The-Helpful-Guide-to-Twitter-Replies-1-1-1024x664.jpg 1024w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/The-Helpful-Guide-to-Twitter-Replies-1-1-768x498.jpg 768w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/The-Helpful-Guide-to-Twitter-Replies-1-1-1536x996.jpg 1536w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/The-Helpful-Guide-to-Twitter-Replies-1-1-2048x1328.jpg 2048w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/The-Helpful-Guide-to-Twitter-Replies-1-1-1400x908.jpg 1400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A new Twitter feature was rolled out recently which has immediately added another dimension to the social media platform. Currently being tested with a small percentage of users, Twitter is giving this group the ability to choose who can respond to your tweets.\u00a0 There are three options to choose from: Everyone can reply to your [&hellip;]<\/p>","protected":false},"author":26,"featured_media":22460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[216,222,63],"class_list":["post-22447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-customer-community-management","tag-digital-corporate-communications-skills","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - Everything you need to know about Twitter&#039;s new reply functionality<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/everything-you-need-to-know-about-twitters-new-reply-functionality\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - Everything you need to know about Twitter&#039;s new reply functionality\" \/>\n<meta property=\"og:description\" content=\"A new Twitter feature was rolled out recently which has immediately added another dimension to the social media platform. 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