{"id":22391,"date":"2020-06-12T11:57:29","date_gmt":"2020-06-12T10:57:29","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=22391"},"modified":"2020-10-20T23:15:22","modified_gmt":"2020-10-20T22:15:22","slug":"why-senior-leaders-need-to-embrace-video","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/why-senior-leaders-need-to-embrace-video\/","title":{"rendered":"Why senior leaders need to embrace video"},"content":{"rendered":"<div style=\"display: none;\"><\/div>\n<p><span style=\"font-weight: 400;\">As employees remain stuck at home and press conferences are cancelled, senior executives are faced with a new reality where they need to build their own communication channels to share their updates with the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior executives have an obligation to be transparent with their employees many of whom are preoccupied with concerns about their health, job security, and global economy. This is even more important as businesses move into recovery and many businesses are faced with difficult organisational decisions like redundancies and downsizing. Similarly, social distancing has made it impossible for journalists to get real-life interviews and leaders need to find new ways of reaching that external audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media can be a great way for them to establish their leadership online. And with social media algorithms promoting new online formats such as IGTV or Facebook Lives, video presents a real opportunity for executives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what exactly should you prepare your leaders to do? Here are a few formats to consider:<\/span><\/p>\n<h3><b>Remote media interviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Organisations still need to inform external audiences and have to adapt to social-distanced media interviews. This means spokespersons need to be ready to respond to media interviews using video conferencing tools such as Zoom or Skype.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always remember that the basics of media-training apply to video calls! Make sure the setting looks professional and clear. Here is an example of a nicely-led interview by Unilever\u2019s CEO, Alan Jope.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.cnbc.com\/p\/gZWlPC\/cnbc_global?playertype=synd&amp;byGuid=7000131476\" width=\"560\" height=\"349\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>Remote internal addresses or announcements<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Making sure to keep staff updated on the organisation\u2019s news is key when there are no longer physical interactions between managers and employees. The Director for Nurses, Midwives &amp; AHPS at NHS Ayrshire &amp; Arran @HazelNMAHPDir has committed to posting regularly on her social media channels to inform staff and keep morale up.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NwhKEc0zlcI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>Remote internal meetings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As remote working suddenly became the norm in many countries, companies adapted by using video calls to catch-up with teams or partners. BP\u2019s CEO, Bernard Looney, has embraced this new format and has started paying virtual visits to employees via their daily video meetings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-22992\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/screenshot-www.instagram.com-2020.10.19-10_55_25.jpg\" alt=\"Screenshot of Instagram post\" width=\"1531\" height=\"767\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/screenshot-www.instagram.com-2020.10.19-10_55_25.jpg 1531w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/screenshot-www.instagram.com-2020.10.19-10_55_25-300x150.jpg 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/screenshot-www.instagram.com-2020.10.19-10_55_25-1024x513.jpg 1024w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/screenshot-www.instagram.com-2020.10.19-10_55_25-768x385.jpg 768w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/screenshot-www.instagram.com-2020.10.19-10_55_25-1400x701.jpg 1400w\" sizes=\"auto, (max-width: 1531px) 100vw, 1531px\" \/><\/p>\n<h3><b>Facebook or Instagram Live<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram Live has seen a 70% spike in usage since the beginning of the crisis. Several leaders have capitalised on this trend by using Live formats on social media (Facebook, Instagram and even LinkedIn) to respond to the public\u2019s questions. Political leaders such as the Mayor of London Sadiq Khan have used Instagram Live to start conversations on global issues such as public health or racial injustice.<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/MayorofLondon\/status\/1268966470400315394\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-23069\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/why-senior-leaders-need-to-embrace-video_1-1024x1019.jpg\" alt=\"\" width=\"1024\" height=\"1019\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/why-senior-leaders-need-to-embrace-video_1-1024x1019.jpg 1024w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/why-senior-leaders-need-to-embrace-video_1-300x298.jpg 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/why-senior-leaders-need-to-embrace-video_1-150x150.jpg 150w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/why-senior-leaders-need-to-embrace-video_1-768x764.jpg 768w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/why-senior-leaders-need-to-embrace-video_1-12x12.jpg 12w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/06\/why-senior-leaders-need-to-embrace-video_1.jpg 1128w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><b>Remote authorities hearing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even in these difficult times, many organisations still have an obligation to be held accountable by regulators. Top executives still need to present in these meetings and convince their audience using video. Below is an example of SNCF\u2019s CEO, Jean-Pierre Farandou, successfully navigating this difficult task by presenting his organisation\u2019s crisis response at a Senate hearing.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iRcIkxRztrQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>If your senior leaders are keen to star their own social media accounts, <a href=\"https:\/\/helpfuldigital.com\/fr\/helping-senior-colleagues-to-get-started-on-social-media\/\">here&#8217;s our guide to getting them started<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As employees remain stuck at home and press conferences are cancelled, senior executives are faced with a new reality where they need to build their own communication channels to share their updates with the world.\u00a0 Senior executives have an obligation to be transparent with their employees many of whom are preoccupied with concerns about their [&hellip;]<\/p>","protected":false},"author":27,"featured_media":22416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[15,130,214,210],"class_list":["post-22391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-communication","tag-digital-content-design","tag-social-media-strategy","tag-trusted-voices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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