{"id":2236,"date":"2019-01-24T13:45:06","date_gmt":"2019-01-24T13:45:06","guid":{"rendered":"https:\/\/socialsimulator.com\/?p=2236"},"modified":"2019-01-24T13:45:06","modified_gmt":"2019-01-24T13:45:06","slug":"staying-sharp-in-the-era-of-fake-news-and-insta-influencers","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/staying-sharp-in-the-era-of-fake-news-and-insta-influencers\/","title":{"rendered":"Staying sharp in the era of fake news and Insta influencers"},"content":{"rendered":"<p>Since we launched Social Simulator back in 2010, we&#8217;ve seen huge changes in the social media landscape and the way that news breaks and crises are managed online. In recent months we&#8217;ve been helping clients rehearse their readiness to handle fake news and malicious digital manipulation, blend media relations with customer care, monitor international social media reaction, and co-ordinate messaging across multiple agencies.<\/p>\n<p>We&#8217;ve been iterating our platform constantly, and over the last few months we&#8217;ve been taking stock of feedback from clients and roleplayers. We&#8217;re taking a big step forward this month, launching version 2.0 of our Simulator as part of a roadmap aiming to keep us at the cutting edge.<\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2236-1\" width=\"1200\" height=\"665\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/socialsimulator.com\/wp-content\/uploads\/2019\/01\/Sim2-animation.mp4?_=1\" \/><a href=\"https:\/\/socialsimulator.com\/wp-content\/uploads\/2019\/01\/Sim2-animation.mp4\">https:\/\/socialsimulator.com\/wp-content\/uploads\/2019\/01\/Sim2-animation.mp4<\/a><\/video><\/div>\n<p>Social Simulator 2.0 has three big ideas at its core:<\/p>\n<h3>Evolving to reflect the digital world today<\/h3>\n<ul>\n<li><b>More use of video, images and emojis:<\/b><span style=\"font-weight: 400;\"> social media today is more colourful, animated and visual than ever &#8211; not least in a crisis. We&#8217;ve been incorporating gifs and videos in our roleplay for several years, and version 2.0 of our platform makes it easier for clients to use these in their own posts<\/span><\/li>\n<li><b>New Instagram-style module:<\/b><span style=\"font-weight: 400;\"> the new module brings image posting, comments and hashtag search to our platform to challenge clients to ensure their monitoring and content creation can handle this platform of 800m real-world users<\/span><\/li>\n<li><b>LinkedIn- and Facebook-style module refresh:<\/b> we&#8217;ve refreshed the look and feel of some of our core modules to keep current with changes to their real-world counterparts<\/li>\n<li><b>Richer email-style messaging:<\/b> we know how important email is to an effective simulation, so we&#8217;ve added draft messages and &#8216;flags&#8217; on incoming emails to help teams work more naturally in the inbox<\/li>\n<\/ul>\n<h3>Adapting to the changing way that crises break and are handled<\/h3>\n<ul>\n<li><b>Engaging with communities:<\/b><span style=\"font-weight: 400;\"> Facebook groups are a crucial source of intelligence and a vital channel for engagement in a lot of real-world incidents &#8211; and with Facebook Workplace, an internal communication platform too. We&#8217;ve made our platform more flexible so clients can build their confidence engaging with groups as well as managing their own pages<\/span><\/li>\n<li><b>Customer care:<\/b><span style=\"font-weight: 400;\"> often, it&#8217;s customer care staff who are the first line of defence in a crisis, and we&#8217;re helping teams get more sophisticated in their social media customer service engagement, with direct comment replies<\/span><\/li>\n<li><b>Operational status:<\/b><span style=\"font-weight: 400;\"> our exercises involve participants from across the client organisation, so we&#8217;ve streamlined our &#8216;status&#8217; tracking tool to show simulated movements in stock price, transport status or in-house IT house systems, to keep the whole team engaged <\/span><\/li>\n<li><b>Noise and manipulation:<\/b><span style=\"font-weight: 400;\"> we&#8217;ve grown and enhanced our Autopilot tool, which uses themes from real-world social media reaction, misinformation and manipulation to add volume and noise to exercises, challenging clients to verify information and tune in on the key themes<\/span><\/li>\n<\/ul>\n<h3>Streamlining exercise delivery and roleplay<\/h3>\n<ul>\n<li><b>Reducing repetition:<\/b><span style=\"font-weight: 400;\"> we&#8217;ve made dozens of behind-the-scenes improvements to the way clients and roleplayers log in, navigate the simulator, publish news coverage and export submissions. We&#8217;ve eliminated a lot of the repetition and added tools to speed up roleplay, such as auto-tweeting media articles when they&#8217;re published, and reviewing character activity from the roleplay dashboard<\/span><\/li>\n<li><b>Improved speed and reliability:<\/b><span style=\"font-weight: 400;\"> we&#8217;ve moved our simulator to new infrastructure, and rebuilt many of our dashboards and control panels, so roleplay is faster and more natural<\/span><\/li>\n<li><b>Unified user interface:<\/b><span style=\"font-weight: 400;\"> we&#8217;ve refreshed the look and feel of the simulator to support modern web browsers better &#8211; including on smartphones and tablets. Partner-branded exercise platforms are more elegant, and labelling is more consistent to help users get started more easily with less pre-exercise briefing<\/span><\/li>\n<\/ul>\n<p>We&#8217;re never done keeping our platform at the leading edge, but we reckon with this release we&#8217;re ensuring we have the best-in-class technology for crisis simulation exercises. <a href=\"https:\/\/socialsimulator.com\/contact\/\">We&#8217;d love to show it to you.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Since we launched Social Simulator back in 2010, we&#8217;ve seen huge changes in the social media landscape and the way that news breaks and crises are managed online. In recent months we&#8217;ve been helping clients rehearse their readiness to handle fake news and malicious digital manipulation, blend media relations with customer care, monitor international social [&hellip;]<\/p>","protected":false},"author":9,"featured_media":2241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[141],"tags":[350,220],"class_list":["post-2236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-fr","tag-fake-news-and-misinformation","tag-social-simulator"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - Staying sharp in the era of fake news and Insta influencers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/staying-sharp-in-the-era-of-fake-news-and-insta-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - Staying sharp in the era of fake news and Insta influencers\" \/>\n<meta property=\"og:description\" content=\"Since we launched Social Simulator back in 2010, we&#8217;ve seen huge changes in the social media landscape and the way that news breaks and crises are managed online. 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