{"id":22060,"date":"2020-05-19T16:52:28","date_gmt":"2020-05-19T15:52:28","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=22060"},"modified":"2021-01-08T16:28:12","modified_gmt":"2021-01-08T16:28:12","slug":"the-helpful-guide-to-social-media-graphics","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/the-helpful-guide-to-social-media-graphics\/","title":{"rendered":"The Helpful guide to social media graphics"},"content":{"rendered":"<div style=\"display: none;\"><\/div>\n<h3><span style=\"font-weight: 400;\">Why Graphics?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The majority of people use social media on their phones, your content is competing against countless other posts for attention. One way to help capture your audience is with social media graphics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Buffer <\/span><strong><a href=\"https:\/\/twitter.com\/JamesTCobbler\/status\/1251517372718034944?s=20\">analysis found that that tweets with images<\/a><\/strong><span style=\"font-weight: 400;\"> received 18% more clicks, 89% more favourites, and 150% more retweets than those without.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, it\u2019s really important to look at your own analytics and check what content performs well for you. Why not test different types of graphics, and photos and videos to see what resonates with your audience?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tools to help<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We love <\/span><strong><a href=\"https:\/\/www.canva.com\/en_gb\/\" rel=\"nofollow\">Canva<\/a><\/strong><span style=\"font-weight: 400;\">, it\u2019s easy to use, has a free version and requires minimal design skills. You can share designs with your team and build up to doing more complicated graphics like this one.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/421425732?color=1d4761&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"640\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/421425732\">Top tools to create social media graphics<\/a> from <a href=\"https:\/\/vimeo.com\/socialsimulator\">Social Simulator<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/unfold.com\/\"><span style=\"font-weight: 400;\"><strong>Unfold<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> is an app with templates for Instagram stories. Again there are some free templates and more available as paid-for upgrades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For showing an area of interest, or locations and zones for people to avoid during a crisis, annotating <\/span><strong><a href=\"https:\/\/www.google.co.uk\/maps\/\">Google Maps<\/a><\/strong><span style=\"font-weight: 400;\"> makes it really easy for people to understand the location you are referring to. In this example from Hampshire Fire and Rescue service, the exclusion zone is clear at a glance.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/Hants_fire\/status\/1093299076098072577\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-23055\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/guide-to-social-media-graphics_1-1024x1022.jpg\" alt=\"Tweet from Hants_fire showing a map of the #OcadoFire\" width=\"1024\" height=\"1022\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/guide-to-social-media-graphics_1-1024x1022.jpg 1024w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/guide-to-social-media-graphics_1-300x300.jpg 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/guide-to-social-media-graphics_1-150x150.jpg 150w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/guide-to-social-media-graphics_1-768x767.jpg 768w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/guide-to-social-media-graphics_1-12x12.jpg 12w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/guide-to-social-media-graphics_1-700x700.jpg 700w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/guide-to-social-media-graphics_1.jpg 1136w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For more complicated designs and infographics <\/span><strong><a href=\"https:\/\/piktochart.com\/\">Piktochart<\/a><\/strong><span style=\"font-weight: 400;\"> and <\/span><strong><a href=\"https:\/\/www.easel.ly\/\">Easel.ly<\/a><\/strong><span style=\"font-weight: 400;\"> both offer free or low cost versions, with the option to upgrade for increased functionality.\u00a0\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.thinglink.com\/\">Thinglink<\/a><\/strong><span style=\"font-weight: 400;\"> allows you to add points of interest to a map or image and explain them in a text box that only appears when people click on them. It allows you to add plenty of detail without the text covering up the image. See how it works <strong><a href=\"https:\/\/www.thinglink.com\/scene\/621269064202846210\" rel=\"nofollow\">in this example<\/a>.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to create an interactive visual story perhaps a quiz or poll? <\/span><a href=\"https:\/\/apester.com\/\"><span style=\"font-weight: 400;\"><strong>Apester<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> is great and used by a wide range of organisations including these examples from <\/span><strong><a href=\"https:\/\/renderer.apester.com\/v2\/5b2d10b5b4076b690b1eb9de?preview=true&amp;iframe_preview=true\">NatWest<\/a><\/strong><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/energyfactor.exxonmobil.com\/science-technology\/quiz-are-you-an-energy-efficiency-wiz\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\"><strong>Exxon Mobil<\/strong><\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tips for social media graphics<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Create templates during quiet times so they are ready to use during busy periods or crises<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ask your design team, if there is one, to help you set up templates that fit with your organisations branding<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Match colours using hex codes (six digit references that represent the intensity of red, blue, and green in a colour &#8211; you can add the code to most of the tools we&#8217;ve listed so that you can get an exact match for your organisation&#8217;s colour scheme)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Check if the tools you use allow sharing with a team to minimise work and keep things consistent<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep it simple, make sure your design will be legible on a phone<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Remember accessibility &#8211; when sharing your graphic make sure the social media post also contains the same information as the image, or a link to it the information, there\u2019s <\/span><strong><a href=\"https:\/\/helpfuldigital.com\/fr\/accessibility-for-social-media\/\">more on this in our accessibility for social media guide<\/a><\/strong><\/li>\n<li><span style=\"font-weight: 400;\">Do you need to include more than one language, or create two similar versions. The Canadian Prime Minister Justin Trudeau shares the majority of his updates as separate posts in English and French that are issued straight after each other.\u00a0 No matter how busy you and your team are it\u2019s really important to make sure that the translations are checked by a native speaker and issued together.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22065 size-full\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-15-at-14.27.28.png\" alt=\"screenshot of Justin Trudeau's tweets one in French one in English\" width=\"452\" height=\"776\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-15-at-14.27.28.png 452w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-15-at-14.27.28-175x300.png 175w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Your graphics don\u2019t need to all be identical &#8211; have a range of templates. This keeps them interesting and also stops people assuming they\u2019ve seen it before.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, <a href=\"https:\/\/www.instagram.com\/bigissueuk\/\">on their Instagram account, the Big Issue<\/a> uses graphics in their brand colours of red, white, and black but they use a range of templates and designs so that their posts don\u2019t all look the same. They also add in other images when they need to.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/bigissueuk\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22066 size-full\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-12-at-12.07.53.png\" alt=\"screenshot of the big issue instagram account\" width=\"733\" height=\"728\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-12-at-12.07.53.png 733w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-12-at-12.07.53-300x298.png 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-12-at-12.07.53-150x150.png 150w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Mind use similar graphics across their social media accounts so they are easily recognisable without being identical. This is an <a href=\"https:\/\/www.facebook.com\/mindforbettermentalhealth\/posts\/10158081646288614?__xts__[0]=68.ARClWazIZ1yCuFQHilbyf-8-yXeNex65CZO2KNaY05FsfqMY4rjz9klP-A227v958wsHvkMNnSvG9uAjwfq3qCoqInefW4IdAYyqmRytQ6LFx1HPQi_HKKBJuDKFpi6Y5CYAiVXfhqWLKgMCjUQT4IIH40i1UmFt5gwrkDKfb8KxzbGTAuR8nEHunhGhcUxpNLTmYu8TWd_DElC4SJx55QUo5kpPROHaxjuympSa1MKthv0N4Gnn5vXbqh0BlurvCN1KOE4Z3Hv12t5NGE9hp6B4mnK6TYx5Z2wmymK_viy3au2tLmrUxsez2Yjydw2m7BXWddC4tAxmnPc&amp;__tn__=-R\" rel=\"nofollow\">example from their Facebook page<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/mindforbettermentalhealth\/posts\/10158081646288614?__xts__[0]=68.ARClWazIZ1yCuFQHilbyf-8-yXeNex65CZO2KNaY05FsfqMY4rjz9klP-A227v958wsHvkMNnSvG9uAjwfq3qCoqInefW4IdAYyqmRytQ6LFx1HPQi_HKKBJuDKFpi6Y5CYAiVXfhqWLKgMCjUQT4IIH40i1UmFt5gwrkDKfb8KxzbGTAuR8nEHunhGhcUxpNLTmYu8TWd_DElC4SJx55QUo5kpPROHaxjuympSa1MKthv0N4Gnn5vXbqh0BlurvCN1KOE4Z3Hv12t5NGE9hp6B4mnK6TYx5Z2wmymK_viy3au2tLmrUxsez2Yjydw2m7BXWddC4tAxmnPc&amp;__tn__=-R\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22071\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-13.25.39-300x156.png\" alt=\"screenshot from Mind's Facebook page\" width=\"450\" height=\"234\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-13.25.39-300x156.png 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-13.25.39.png 752w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And this is from <a href=\"https:\/\/twitter.com\/MindCharity\/status\/1255542438506246150?s=20\">their Twitter account.<\/a><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/MindCharity\/status\/1255542438506246150?s=20\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22072\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-13.27.36-300x169.png\" alt=\"Screenshot from Mind's Twitter account\" width=\"450\" height=\"254\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-13.27.36-300x169.png 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-13.27.36.png 590w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ordnance Survey has a clear channel strategy and different content on each of their social media accounts. <a href=\"https:\/\/www.facebook.com\/osmapping\/photos\/a.67855465535\/10158505633485536\/?type=3&amp;theater\" rel=\"nofollow\">On Facebook<\/a> some of their posts use a similar template making them easily identifiable when they appear in feeds.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/youngmindsuk\/?hl=en\"><span style=\"font-weight: 400;\">Young Minds<\/span><\/a><span style=\"font-weight: 400;\"> sometimes use hand-written graphics and post it notes as a theme for their Instagram posts, but again not exclusively. They also often include yellow.\u00a0 It\u2019s good to maintain variety<\/span><span style=\"font-weight: 400;\"> but maintain a thread of consistency.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/youngmindsuk\/?hl=en\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22067 size-full\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-15-at-14.46.11.png\" alt=\"Screenshot of Young Minds Instagram account\" width=\"747\" height=\"721\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-15-at-14.46.11.png 747w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-15-at-14.46.11-300x290.png 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Good quality social media graphics can help you communicate more effectively, reduce the need for photographs to accompany all of your posts, and give a consistent feel to your social media activity.\u00a0 If you have any questions about any of these tools or ideas <a href=\"https:\/\/helpfuldigital.com\/fr\/contact\/\">please get in touch<\/a>. We\u2019re happy to help.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Why Graphics? The majority of people use social media on their phones, your content is competing against countless other posts for attention. One way to help capture your audience is with social media graphics. A Buffer analysis found that that tweets with images received 18% more clicks, 89% more favourites, and 150% more retweets than [&hellip;]<\/p>","protected":false},"author":6,"featured_media":22080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[130,212],"class_list":["post-22060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-content-design","tag-skills-development-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - The Helpful guide to social media graphics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/the-helpful-guide-to-social-media-graphics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - The Helpful guide to social media graphics\" \/>\n<meta property=\"og:description\" content=\"Why Graphics? The majority of people use social media on their phones, your content is competing against countless other posts for attention. One way to help capture your audience is with social media graphics. A Buffer analysis found that that tweets with images received 18% more clicks, 89% more favourites, and 150% more retweets than [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/helpfuldigital.com\/fr\/the-helpful-guide-to-social-media-graphics\/\" \/>\n<meta property=\"og:site_name\" content=\"Helpful Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helpfulhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-19T15:52:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-08T16:28:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/The-Helpful-Guide-to-Social-Media-Graphics-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Claire Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:site\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/helpfuldigital.com\/the-helpful-guide-to-social-media-graphics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/helpfuldigital.com\/the-helpful-guide-to-social-media-graphics\/\"},\"author\":{\"name\":\"Claire Turner\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/ef54134cc7e572c11a4194a12a29c88f\"},\"headline\":\"The Helpful guide to social media graphics\",\"datePublished\":\"2020-05-19T15:52:28+00:00\",\"dateModified\":\"2021-01-08T16:28:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/helpfuldigital.com\/the-helpful-guide-to-social-media-graphics\/\"},\"wordCount\":798,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/helpfuldigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/the-helpful-guide-to-social-media-graphics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/05\/The-Helpful-Guide-to-Social-Media-Graphics-2.png\",\"keywords\":[\"Digital content and design\",\"Skills development and learning\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/helpfuldigital.com\/the-helpful-guide-to-social-media-graphics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/helpfuldigital.com\/the-helpful-guide-to-social-media-graphics\/\",\"url\":\"https:\/\/helpfuldigital.com\/the-helpful-guide-to-social-media-graphics\/\",\"name\":\"Helpful Digital - 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