{"id":21859,"date":"2020-03-19T11:00:31","date_gmt":"2020-03-19T11:00:31","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=21859"},"modified":"2021-01-08T16:02:47","modified_gmt":"2021-01-08T16:02:47","slug":"focussing-on-our-digital-capability-mission-in-challenging-times","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/focussing-on-our-digital-capability-mission-in-challenging-times\/","title":{"rendered":"Focussing on our digital capability mission in challenging times"},"content":{"rendered":"

Last year, we started thinking harder about how we achieve our company\u2019s mission: building people\u2019s confidence online. We believe the internet is and can still be a force for good, which connects people, promotes learning and understanding, and holds the powerful to account. But it often doesn\u2019t feel like that.<\/p>\n

We want to help people talk online with honesty, optimism and personality. We want to challenge the news-centric view of digital in corporate communication: that good social media activity is a tidy subset of the press release. Digital is broader than this: it is a great leveller, and the new form of the human voice. It is about the personality of an organisation, how people talk to each other and their stakeholders, and how services get delivered.<\/p>\n

Since we started out 10 years ago, Helpful has been a company of two distinct services – build and support of client websites; and doing training and simulations to grow digital communication skills. It\u2019s meant we\u2019ve been involved with an incredible range and diversity of clients and work, from COBRA meetings to climate crisis, electoral maps to influencer maps, GDPR to crisis PR. While there are crossovers and everyone in the team generally enjoys their work, covering such a broad field as a small team drains our ability to really focus on our products or our clients as much as we would like.<\/p>\n

So, a few months ago, I decided to focus Helpful on digital skills and capability building<\/a>, and move away from client website development. I want us to invest more time and developer effort in our world-class products like Digital Action Plan<\/a> and Social Simulator<\/a>, and step up the services around them which help organisations communicate better online.<\/p>\n

Happily, it turns out there is a great option available for our managed support clients. Ever since being one of dxw\u2019s early clients in 2009 when I was in government, I\u2019ve appreciated dxw\u2019s values, business ethics and technical chops. So, from next month, dxw will be the new home for our clients\u2019 sites – and indeed, for some of our team who will be moving across to join dxw\u2019s expanded WordPress business unit<\/a> led by Alex Jackson.<\/p>\n

Anthony, Matty, Serena and Calum have delivered some amazing projects between them. More fundamentally, they\u2019ve moved our development and support process forward massively in its sophistication from Helpful\u2019s early years. It will be sad for me and the remaining Helpful team to say goodbye. At the same time, we\u2019re also saying goodbye to our awesome Project Director Katie, who\u2019s off to the seaside as part of her new life in Dorset.<\/p>\n

Though we’ve been planning this since long before the coronavirus appeared, it’s clear that there are tough times ahead for any small business. I think that\u2019s all the more reason to be focussed on what we do and why. I\u2019m looking forward to seeing what Helpful can do in the next 10 years to build the digital capability we need to talk to each other better.<\/p>","protected":false},"excerpt":{"rendered":"

Last year, we started thinking harder about how we achieve our company\u2019s mission: building people\u2019s confidence online. We believe the internet is and can still be a force for good, which connects people, promotes learning and understanding, and holds the powerful to account. But it often doesn\u2019t feel like that. We want to help people […]<\/p>","protected":false},"author":9,"featured_media":21198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[132],"class_list":["post-21859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-helpful"],"acf":[],"yoast_head":"\nHelpful Digital - Focussing on our digital capability mission in challenging times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/focussing-on-our-digital-capability-mission-in-challenging-times\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - Focussing on our digital capability mission in challenging times\" \/>\n<meta property=\"og:description\" content=\"Last year, we started thinking harder about how we achieve our company\u2019s mission: building people\u2019s confidence online. 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