{"id":21821,"date":"2020-03-12T13:22:04","date_gmt":"2020-03-12T13:22:04","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=21821"},"modified":"2020-05-27T12:03:41","modified_gmt":"2020-05-27T11:03:41","slug":"an-hour-to-talk-digital","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/an-hour-to-talk-digital\/","title":{"rendered":"An hour to talk digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What would you say if you only had 60 minutes to give an organisation all the digital advice they needed to run an engaging online strategy? This was the challenge I faced when I got matched up with a charity as part of the Digital Candle initiative.<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalcandle.org.uk\/\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-21833\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/03\/candle-logo-300x151.png\" alt=\"\" width=\"300\" height=\"151\" \/>Digital Candle<\/span><\/a><span style=\"font-weight: 400;\"> was set up to bring together digital experts with charities needing advice after it was found that 46% of charity leaders didn\u2019t think digital is relevant to them. Other charities understood the importance but just didn\u2019t know where to start. Small organisations often have limited budgets, time, skills and resource so how do they go about creating a successful social media strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After signing up and committing to an hour-long call with a charity, I was matched up with Ripon Community House, a small organisation in Ripon which hosts community events, runs a meeting space and offers subsidised office space for local charities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My contact at Ripon Community House had a desire to build a community online and reach out to new people through their social channels but wasn\u2019t sure where to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over our call, we talked about a lot of different things, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boosting posts on Facebook to local audiences\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using Twitter lists to segment audiences and find interesting conversations to join<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tone of voice on different channels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to tell stories, particularly using threaded tweets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating conversation and engaging content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Writing down a clear idea of each channel\u2019s purpose which could be shared with staff and volunteers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where to look for content ideas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeping things consistent with the small amount of time available<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using analytics\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Afterwards, Ripon Community House had this to say about the call:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;The advice given was invaluable, especially for a small organisation like ours, being able to access specialist skills is not always easy. Tallie was helpful and clear but most importantly gave us the confidence to put together a strategy going forward, something we were not able to do prior to the call with Tallie.&#8221;\u00a0 \u00a0 \u00a0<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">So where should you start if you have a limited amount of time to help? Having advised a number of small organisations in the past, here are some things I\u2019ve learnt:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Don\u2019t suggest more than they can handle<br \/>\n<\/b><b><\/b><span style=\"font-weight: 400;\">If time and resource is an issue, adding on extra work isn\u2019t going to help. Look for key places where they may need to add extra resource but also suggest some ways to save time or work more effectively too. I recently wrote a blog sharing some <\/span><a href=\"https:\/\/helpfuldigital.com\/fr\/social-media-timesavers-for-small-teams\/\"><span style=\"font-weight: 400;\">time-saving tips for social media<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> which might help.<br \/>\n<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Answer their needs<br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the conversation to what it is they want to learn and what they\u2019re looking to get out of the conversation. This focus will mean they feel they\u2019ve gotten what they came for and you won\u2019t waste their time with ideas and suggestions they can\u2019t use.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Quick wins and achievable content is important<br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are there some quick improvements they can make that will make a difference? Let them know. Suggest content ideas that are easy to do, don\u2019t cost a lot and can be fitted in amongst other jobs. Not everything you suggest will be like this, but if there are more difficult jobs to complete, having the easy ones ticked off the list will make the process easier to handle.<br \/>\n<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Suggest next steps<br \/>\n<\/b>Giving them advice they can implement straight away is helpful but don\u2019t forget about what they can do next. If everything is going well, how can they step things up a notch? Giving them something to work towards will encourage them to keep building on what they are doing.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Photo credit: <a href=\"https:\/\/www.riponcommunityhouse.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ripon Community House<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What would you say if you only had 60 minutes to give an organisation all the digital advice they needed to run an engaging online strategy? This was the challenge I faced when I got matched up with a charity as part of the Digital Candle initiative. Digital Candle was set up to bring together [&hellip;]<\/p>","protected":false},"author":26,"featured_media":21836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[25,212,214],"class_list":["post-21821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-engagement","tag-skills-development-learning","tag-social-media-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - An hour to talk digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/an-hour-to-talk-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - An hour to talk digital\" \/>\n<meta property=\"og:description\" content=\"What would you say if you only had 60 minutes to give an organisation all the digital advice they needed to run an engaging online strategy? 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