{"id":21705,"date":"2020-02-24T09:47:43","date_gmt":"2020-02-24T09:47:43","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=21705"},"modified":"2021-02-16T11:28:10","modified_gmt":"2021-02-16T11:28:10","slug":"how-to-detangle-and-clean-up-the-social-media-accounts-youve-inherited","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/how-to-detangle-and-clean-up-the-social-media-accounts-youve-inherited\/","title":{"rendered":"How to detangle and clean up the social media accounts you\u2019ve inherited"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you\u2019re joining an established organisation, involved in a merger or other internal reorganisation, you might find yourself inheriting a collection of social media accounts in disarray. There\u2019s absolutely no way you can deliver an effective digital strategy if there are odd accounts, unknown people with access or worse, <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> have no access to one or more channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, we worked with a large housing authority who, after a reshuffle, had found themselves with a complicated tangle of social media accounts they couldn\u2019t administer fully. By using the three steps below we were able to help organise their accounts and leave them with a set up which would allow them to be more effective in their work online. No matter the size of the mess, following these steps will get you to a cleaner, more organised position to work from:<\/span><\/p>\n<h2><b>Step 1 &#8211; Audit what you have\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you draw it all out on paper, stick up post-its on the wall or construct a spreadsheet, it\u2019s best to have a clear understanding of exactly what you have. There will be a few things you\u2019ll need to learn in this audit:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Just how many different accounts do you own and on which channels?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who has access to what?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What channels are connected up?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What social media management tools do you have accounts for?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are there any dead accounts not being used?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are there accounts you can\u2019t access?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is each channel\u2019s purpose?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By mapping it out, you\u2019ll be able to see the wider picture and begin to figure out how they all fit together. In larger organisations there may be a number of accounts coming out of different departments. Why not start the audit with a social media amnesty? The last thing you want is to organise all the channels only to find a rogue Twitter account you missed.\u00a0<\/span><\/p>\n<p>This template might come in handy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23553 size-large\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/02\/Mapping-channels-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/02\/Mapping-channels-1024x576.png 1024w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/02\/Mapping-channels-300x169.png 300w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/02\/Mapping-channels-768x432.png 768w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/02\/Mapping-channels-16x9.png 16w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/02\/Mapping-channels.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/02\/Mapping-channels.pdf\">Download a copy as a PDF<\/a>.<\/p>\n<p>It&#8217;s available as a jamboard too, <a href=\"https:\/\/jamboard.google.com\/d\/1807f10MO7g2DRpwp5V0VEr6RtccoKs685b_gqp76lks\/viewer?f=0\">simply make a copy<\/a> to add your own virtual post it notes.<\/p>\n<h2><b>Step 2 &#8211; Make some difficult decisions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Depending on the state of your digital assets, you might need to make some tough choices. At the extreme end of the scale is deleting accounts and starting from scratch. This isn\u2019t an easy decision to make especially if the account has an established following already. Other choices you might need to make might revolve around merging of Facebook pages or deleting accounts that aren\u2019t right for you strategically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are making a particular social media account redundant, you might decide to keep hold of the account to stop others from taking it over and possibly misusing it. In this instance, pin a message to the top directing people to the right account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smaller decisions might include refreshing account names, updating settings, choosing who has access to what and any responsibility changes that come out of the clean up. Beware, if you\u2019re changing the username of a verified account on Twitter, you\u2019ll lose your verified status. If the change is necessary, <\/span><a href=\"https:\/\/help.twitter.com\/forms\" rel=\"nofollow\"><span style=\"font-weight: 400;\">contact Twitter ahead of time<\/span><\/a><span style=\"font-weight: 400;\"> so they know to re-verify you.\u00a0<\/span><\/p>\n<h2><b>Step 3 &#8211; Communicate change<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s internally to colleagues or externally to your audience, it\u2019s a good idea to let them know of any change coming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If accounts are merging, moving or dying, letting your online followers know will give them the opportunity to decide what to do about it. A number of reminders over a couple of weeks notice before you make the changes should be enough. Just make sure you post at different times to catch different audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your internal audience can often be just as important as your external one. Change in an organisation, even if it\u2019s just your social media structure can be confusing.\u00a0 Keeping everyone informed during a period of change helps to make them all feel part of it and hopefully enthused by it too. Why not use the time to collect feedback from colleagues or offer training to staff who would like to understand social media better?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to keep communicating even after the change has happened. Share the successes since the refresh and how it\u2019s helping you to work more effectively.\u00a0<\/span><\/p>\n<h2><b>Then What?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve completed steps one to three, it\u2019s just a case of actually making the necessary changes until you channels are all set up just the way you want them. Remember though, the right setup might change over time so a good annual audit and refresh should go in the diary.\u00a0<\/span><\/p>\n<h2><b>Top tips for keeping accounts clean:<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have at least two administrators on your Facebook page at any one time. If you just have one, you run the risk of getting completely locked out of the account if something were to happen to them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a process in place for adding and removing staff access to channels. That way you can be sure no ex-staff members still have access after they leave. If you have a new starter\/leaver process, it can be included into that.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep a record of who has access to what and don\u2019t give people more access than they need. Facebook and platforms like Hootsuite allow you to customise the access, meaning no-one can accidentally post from the wrong account.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a password manager like <a href=\"https:\/\/www.lastpass.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LastPass<\/a> to make sure you don\u2019t forget log-in details. Keep passwords secure and think about changing them on a regular basis (how often might depend on how high profile your account is).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oversee all new social media account creation so that no new channels can pop up without you knowing about them. Make sure you have access to all the channels even if you don\u2019t manage them all.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consider building a collection of trusted voices from within your organisation who can promote your work through their own social channels. This is a good alternative to setting up social media accounts for projects or teams which end up being neglected or die after they&#8217;re no longer useful.\u00a0\u00a0<\/span><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re joining an established organisation, involved in a merger or other internal reorganisation, you might find yourself inheriting a collection of social media accounts in disarray. There\u2019s absolutely no way you can deliver an effective digital strategy if there are odd accounts, unknown people with access or worse, you have no access to one [&hellip;]<\/p>","protected":false},"author":26,"featured_media":21775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[61,63],"class_list":["post-21705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-facebook","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - How to detangle and clean up the social media accounts you\u2019ve inherited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/how-to-detangle-and-clean-up-the-social-media-accounts-youve-inherited\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - How to detangle and clean up the social media accounts you\u2019ve inherited\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re joining an established organisation, involved in a merger or other internal reorganisation, you might find yourself inheriting a collection of social media accounts in disarray. 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