{"id":21626,"date":"2020-02-03T13:42:35","date_gmt":"2020-02-03T13:42:35","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=21626"},"modified":"2021-01-08T16:09:01","modified_gmt":"2021-01-08T16:09:01","slug":"helpful-links-january","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/helpful-links-january\/","title":{"rendered":"Helpful Links: January"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This month we have:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-21630\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/01\/brian-and-tallie-255x300.jpeg\" alt=\"tally holding Brian the puppy\" width=\"255\" height=\"300\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/01\/brian-and-tallie-255x300.jpeg 255w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/01\/brian-and-tallie-768x905.jpeg 768w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2020\/01\/brian-and-tallie.jpeg 869w\" sizes=\"auto, (max-width: 255px) 100vw, 255px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Welcomed Brian to the Helpful Team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spoken at Public Sector Crisis Comms on <\/span>Crisis response on a shoestring budget<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Looked at how <\/span><strong><a href=\"https:\/\/helpfuldigital.com\/fr\/trains-and-transparency-how-rail-companies-handle-social-media\/\">train companies across Europe handle social media<\/a>\u00a0<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Welcome to our first monthly round up of key links in 2020, these are a selection of the articles we\u2019ve been reading and sharing among the team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finland tops, by some margin, an annual index measuring resistance to fake news in 35 European countries. They start education on spotting <\/span><strong><a href=\"https:\/\/www.theguardian.com\/world\/2020\/jan\/28\/fact-from-fiction-finlands-new-lessons-in-combating-fake-news\">misinformation and disinformation from primary school age<\/a>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Coronavirus is a trending daily on Twitter and social media channels are <\/span><strong><a href=\"https:\/\/www.tubefilter.com\/2020\/01\/27\/youtube-facebook-twitter-try-to-crack-down-on-coronavirus-conspiracies\/\">working to prevent the spread of misinformation<\/a>.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Twitter has adjusted their search prompt in key countries across the globe to feature authoritative health sources when you search for terms related to #coronavirus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including working with the Department for Health and Social Care in the UK <\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We&#8217;re working to make sure you get the latest, accurate information on <a href=\"https:\/\/twitter.com\/hashtag\/coronavirus?src=hash&amp;ref_src=twsrc%5Etfw\">#coronavirus<\/a>.<\/p>\n<p>That&#8217;s why we&#8217;ve partnered with <a href=\"https:\/\/twitter.com\/TwitterUK?ref_src=twsrc%5Etfw\">@TwitterUK<\/a> to highlight our guidance at the top of coronavirus-related search terms.<\/p>\n<p>For all the latest information, visit:<br \/>\n\u25b6\ufe0f <a href=\"https:\/\/t.co\/VdU3Lzcrhl\">https:\/\/t.co\/VdU3Lzcrhl<\/a> <a href=\"https:\/\/t.co\/GPjJjePYQ7\">pic.twitter.com\/GPjJjePYQ7<\/a><\/p>\n<p>\u2014 Department of Health and Social Care (@DHSCgovuk) <a href=\"https:\/\/twitter.com\/DHSCgovuk\/status\/1222856332954480640?ref_src=twsrc%5Etfw\">January 30, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Both day today and in a crisis situation, the use of language is vitally important in health-related communications. Listen to Michael Rosen talk with Sara Wilcox, NHS content designer, about how they decide <\/span><strong><a href=\"https:\/\/www.bbc.co.uk\/sounds\/play\/m000dpkc\">which words to use on the NHS website<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We always enjoy working on projects with the NHS and other health-related bodies. Tim Lloyd has contributed to a training course for\u00a0the NHS Postgraduate Certificate in Health Communications. This is a prestigious, intensive, course available to the best and brightest communicators.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dan Slee has shared a <\/span><strong><a href=\"https:\/\/danslee.wordpress.com\/2020\/01\/18\/short-video-how-tiktok-works-in-2020-and-how-the-public-sector-could-use-it\/\">guide to TikTok and how the public sector could use it<\/a><\/strong><span style=\"font-weight: 400;\"> effectively, including a video from an NHS GP warning about the dangers of not immunising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unicef have launched their <\/span><strong><a href=\"https:\/\/www.tiktok.com\/@unicef?language=en&amp;sec_uid=MS4wLjABAAAA04Aq5JUOjxRodO4obCRTr3nlAeAFPWNFthz3FzkkJC1CplxeaJK9thhirSMp12Th&amp;u_code=d8f9h640c3b616&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=6742485788758541317&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\">own TikTok channel<\/a><\/strong><span style=\"font-weight: 400;\"> and have quickly built up a following of nearly 100,000 with 1.6million likes for their content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s always important to consider your audience when planning your digital activity, this is a useful <\/span><strong><a href=\"https:\/\/www.linkfluence.com\/blog\/russian-social-media-landscape\">analysis of the Russian Social Media Landscape<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Recently, a Twitter thread generated a surge in donations to Epilepsy Society. Madeleine Sugden has <\/span><a href=\"https:\/\/madlinblog.wordpress.com\/2020\/01\/21\/crisis-comms-responding-to-a-fundraising-boost\/\"><span style=\"font-weight: 400;\"><strong>captured how the story went viral<\/strong> <\/span><\/a><span style=\"font-weight: 400;\">including comments from Communications Manager Nicola Swanborough about how an existing relationship with the family meant they were able to respond quickly and with sensitivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a very different situation, we had lots of interest in a tweet of our own this month too. <\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Is this a real photo of an <a href=\"https:\/\/twitter.com\/USNavy?ref_src=twsrc%5Etfw\">@USNavy<\/a> ship? We always stress the importance of verifying sources on our crisis comms courses. One tool we recommend is Google Reverse Image Search&#8230;. <a href=\"https:\/\/twitter.com\/hashtag\/crisiscomms?src=hash&amp;ref_src=twsrc%5Etfw\">#crisiscomms<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/manipulation?src=hash&amp;ref_src=twsrc%5Etfw\">#manipulation<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/disinformation?src=hash&amp;ref_src=twsrc%5Etfw\">#disinformation<\/a> <a href=\"https:\/\/t.co\/kVM4nn8Ebx\">pic.twitter.com\/kVM4nn8Ebx<\/a><\/p>\n<p>\u2014 Social Simulator (@socialsimulator) <a href=\"https:\/\/twitter.com\/socialsimulator\/status\/1214961396900872193?ref_src=twsrc%5Etfw\">January 8, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">If ever you are unsure about the veracity of an image, Google Reverse Image search and a quick read through the comments on the post the image was shared in should help you to determine what the background is.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And some resources we\u2019ve been reading this month:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an <\/span><strong><a href=\"https:\/\/defradigital.blog.gov.uk\/a-guide-to-agile-communication\/\">excellent guide to agile communications<\/a><\/strong><span style=\"font-weight: 400;\"> from Defra, and here\u2019s a handy GDS primer to the <\/span><strong><a href=\"https:\/\/alphagov.github.io\/wcag-primer\/#wcag-2-1-getting-started\">Web Content Accessibility Guidelines 2.1<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you are thinking about digital skills in your workplace, this LinkedIn article <\/span><strong><a href=\"https:\/\/www.linkedin.com\/pulse\/raising-workforce-digital-skills-compendium-top-tips-marsh\/\">Raising workforce digital skills &#8211; a compendium of top tips and resources<\/a><\/strong><span style=\"font-weight: 400;\"> is well worth a read.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A detailed and interesting <\/span><strong><a href=\"https:\/\/medium.com\/inclusive-software\/describing-personas-af992e3fc527\" rel=\"nofollow\">challenge to conventional website personas\u00a0<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Useful post on <\/span><strong><a href=\"https:\/\/www.linkedin.com\/pulse\/dont-dinosaur-3-social-media-governance-must-dos-companies-sue-serna\/\">social media governance in corporate organisations<\/a><\/strong><span style=\"font-weight: 400;\"> from Cargill&#8217;s head of social, with three simple but vital things to consider.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Finally, have you tried any of <a href=\"https:\/\/helpfuldigital.com\/fr\/5-challenges-for-companies-on-social-media-in-2020\/\">our challenges for 2020<\/a>? Let us know!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>This month we have: Welcomed Brian to the Helpful Team Spoken at Public Sector Crisis Comms on Crisis response on a shoestring budget Looked at how train companies across Europe handle social media\u00a0 &nbsp; Welcome to our first monthly round up of key links in 2020, these are a selection of the articles we\u2019ve been [&hellip;]<\/p>","protected":false},"author":6,"featured_media":21632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[135],"class_list":["post-21626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-helpful-links"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - Helpful Links: January<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/helpful-links-january\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - 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