{"id":21499,"date":"2019-12-19T17:45:45","date_gmt":"2019-12-19T17:45:45","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=21499"},"modified":"2021-01-08T15:55:54","modified_gmt":"2021-01-08T15:55:54","slug":"5-challenges-for-companies-on-social-media-in-2020","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/5-challenges-for-companies-on-social-media-in-2020\/","title":{"rendered":"5 challenges for companies on social media in 2020"},"content":{"rendered":"

As we enter a new decade, it\u2019s a good time to look back at all the great work you\u2019ve done and the successes you\u2019ve had over the last few years. Now is also the time to start looking ahead at what else you can achieve. How can you take the next step in your digital strategy? How can you challenge your company to do more in the new year?<\/span><\/p>\n

To help get you started, here are five challenges for your social media channels in 2020. Don\u2019t forget to let us know if you\u2019re taking on any of these challenges in your office!<\/span><\/p>\n

1. Try something new
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It can be easy when you know what works on social media to play it safe. You stick to the same kinds of content, speak to the same group of people and don\u2019t rock the boat too much. Whilst you might be seeing consistent levels of engagement, there\u2019s always an opportunity to reach more or different groups of people if you try something new. So for 2020 we challenge you to take some risks, make some bold choices and try something new.\u00a0 It\u2019s suggested that you spend <\/span>20% of you time creating and innovating<\/span><\/a> in digital marketing.\u00a0<\/span><\/p>\n

One organisation who did just that this year was Essex County Council who made a commitment to <\/span>put more time into supporting and working with community Facebook groups<\/span><\/a> which had more people following them than their own channels. It was definitely a bold choice to do this but has been paying off.\u00a0<\/span><\/p>\n

2. Be more social
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The social of social media can often become an afterthought or forgotten completely, especially in organisations without much online customer service to worry about. So how can you challenge yourself to be more social online in 2020? Look for opportunities to ask more questions, create polls and set up Q&As. You can also search for conversations to join, whether it be trending topics, keywords related to your organisation or seeing what people you follow are up to.\u00a0<\/span><\/p>\n

Don\u2019t forget you can create fun conversations with other brands too. We loved this light-hearted message from <\/span>Aldi to John Lewis<\/span><\/a> over their Christmas adverts and from looking at the comments, their customers enjoyed it too.<\/span><\/p>\n

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3. Don\u2019t be afraid of what-ifs
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It can be scary sometimes to stick your head above the parapet on social media and speak out about something. Knowing you may receive negativity can often be the thing stopping you from speaking up. It\u2019s also important to not let the possibility of failure stop you from trying new things and experimenting with your social media strategy. Not everything is going to work, but that doesn\u2019t mean you shouldn\u2019t try.\u00a0<\/span><\/p>\n

London Northwestern have recently taken this idea on board and have begun sharing daily updates of their performance and the cause of train delays. Sharing this information may increase the number of angry tweets they get in response but it means they can be open and transparent in their communications. People might not like the delays, but they will appreciate the honesty.\u00a0\u00a0<\/span><\/p>\n

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?We want to be more open about delays.<\/p>\n

From today, we’ll post a daily update on how we’ve performed & cause of delays. From next week, we’ll also have a daily ‘blog’, explaining what happened, how we reacted & any lessons learned.<\/p>\n

We hope you find it useful ?#keepingtrack<\/a><\/p>\n

\u2014 London Northwestern Railway (@LNRailway) December 5, 2019<\/a><\/p><\/blockquote>\n