In challenging times, it’s very likely that the social media for your organisation will be looked after by one person. If you’re reading this, It’s probably you! Even larger companies might only have a small digital team looking after the social media, website and more all at once.<\/p>\n
If you are the sole person responsible or part of a small team, there’s only so much you can do with the time you have (especially if it fits alongside other responsibilities), but there are some things that you can do to make the most of the time you have. To help, I’ve come up with a few pieces of time-saving advice.<\/p>\n
If you’re doing it all solo, you need to prioritise and make best use of your time. Having more than one active social media channel is something to consider carefully as it’ll take double the time. It’s best to focus on one or two well than devote a fraction of time to three, four or more – the content will suffer because of it. Only focusing on one or two channels also means you can spend more time developing meaningful engagement amongst customers and potential customers.<\/p>\n
Look to see what your followers are posting. Are there opportunities to ask them for content? Using content generated from your followers will save you time you would have spent creating new content. This can be done by asking people to share photos using a hashtag or you could always create an email address for people to send in photos. By creating good Twitter lists and monitoring your supporters, you may also discover great stories or testimonials which they may be willing to share.<\/p>\n
The British Heart Foundation are great at using user-generated content. With the hashtag #BoughtAtBHF<\/a> they can easily find and use the photos shared of people enjoying items bought from their shops.<\/p>\n Content can be used more than once, in fact it’s highly encouraged, especially when people might have missed you posting it the first time. Content can also be reused in different ways. A blog can be turned into a twitter thread and a GIF can be created from a video for example.<\/p>\n Some more tips for reusing content:<\/p>\n Then & now \u23ea water rescue\/training. ? \u2014 Maritime&Coastguard (@MCA_media) October 10, 2019<\/a><\/p><\/blockquote>\nRecycle and Reuse<\/h2>\n
\n
\n
\nDid you know…? As well as water rescue & search techniques, our Coastguards are trained in rope & mud rescue depending on the area, dealing with thousands of incidents around the UK coast each year. ?? #ThrowbackThursday<\/a> #999Coastguard<\/a> pic.twitter.com\/VgtktPmwfM<\/a><\/p>\n