{"id":19662,"date":"2019-02-20T08:47:04","date_gmt":"2019-02-20T08:47:04","guid":{"rendered":"https:\/\/helpfuldigital.com\/?p=19662"},"modified":"2020-10-21T10:28:27","modified_gmt":"2020-10-21T09:28:27","slug":"storytelling-on-social-media","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/","title":{"rendered":"Storytelling on social media"},"content":{"rendered":"<div style=\"display: none;\"><\/div>\n<p>We\u2019ve been working with organisations such as the Royal Air Force to help them introduce storytelling, using the very best storytellers they have: their own people.<\/p>\n<p><span style=\"font-weight: 400;\">The best storytelling in communications becomes, in our opinion, quickly diluted if the telling isn\u2019t done by real people, in a style that suits them. If people really want to know what it\u2019s like to;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">work somewhere different (see\u00a0<\/span><a href=\"https:\/\/www.instagram.com\/p\/BqZDdy9AQ7h\/?utm_source=ig_web_copy_link\"><span style=\"font-weight: 400;\">Lauren is helping people get all the training need for parachute jumps [via Instagram]<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">experience something amazing (<\/span><a href=\"https:\/\/www.instagram.com\/p\/Bsd3RkmATjo\/?utm_source=ig_web_copy_link\"><span style=\"font-weight: 400;\">Marcus is flying with the Red Arrows\u00a0<\/span><\/a><a href=\"https:\/\/www.instagram.com\/p\/BqZDdy9AQ7h\/?utm_source=ig_web_copy_link\"><span style=\"font-weight: 400;\">[via Instagram]<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">achieve a special goal (<\/span><a href=\"https:\/\/www.instagram.com\/p\/Bqz7Ji8gRhr\/?utm_source=ig_web_copy_link\"><span style=\"font-weight: 400;\">Josephine joined a luge team\u00a0<\/span><\/a><a href=\"https:\/\/www.instagram.com\/p\/BqZDdy9AQ7h\/?utm_source=ig_web_copy_link\"><span style=\"font-weight: 400;\">[via Instagram]<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8230;they need to hear about it first hand. That\u2019s what makes well-told stories so special.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media gives big organisations the opportunity for staff to tell a story about their work over weeks, months and years. To build audiences who can follow the highs and sometimes the lows of their working life. The normalities and the exceptions. This is going to be really important in helping people form a considered view of the organisations they\u2019re interested in, and perhaps, make decisions about their future careers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Raw storytelling won\u2019t always be comfortable for managers and senior folk, but hopefully it stays true to the basic expectations of any employee conduct. Less-than-perfect footage, occasional typos and an imperfect blend of personal and work are the stock-in-trade of a really great storyteller on Instagram or Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m really excited by the potential of real, credible storytellers to represent their work online. You should be too.<\/span><time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-12-23T14:54:03+00:00\"><\/time><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Bru-HkPF3yp\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-23079\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/timlloyd_instagram_raf_storytellers-610x1024.jpg\" alt=\"Instagram post from Tim Lloyd about RAF Storytellers\" width=\"610\" height=\"1024\" srcset=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/timlloyd_instagram_raf_storytellers-610x1024.jpg 610w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/timlloyd_instagram_raf_storytellers-179x300.jpg 179w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/timlloyd_instagram_raf_storytellers-768x1289.jpg 768w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/timlloyd_instagram_raf_storytellers-915x1536.jpg 915w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/timlloyd_instagram_raf_storytellers-7x12.jpg 7w, https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/timlloyd_instagram_raf_storytellers.jpg 1006w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve been working with organisations such as the Royal Air Force to help them introduce storytelling, using the very best storytellers they have: their own people. The best storytelling in communications becomes, in our opinion, quickly diluted if the telling isn\u2019t done by real people, in a style that suits them. If people really want [&hellip;]<\/p>","protected":false},"author":4,"featured_media":20348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[25,214,210],"class_list":["post-19662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-engagement","tag-social-media-strategy","tag-trusted-voices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - Storytelling on social media<\/title>\n<meta name=\"description\" content=\"We\u2019ve been working with organisations such as the Royal Air Force to help them introduce storytelling, using the very best storytellers they have: their own people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - Storytelling on social media\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve been working with organisations such as the Royal Air Force to help them introduce storytelling, using the very best storytellers they have: their own people.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Helpful Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helpfulhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-20T08:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-21T09:28:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1204\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Lloyd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:site\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Lloyd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/\"},\"author\":{\"name\":\"Tim Lloyd\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0\"},\"headline\":\"Storytelling on social media\",\"datePublished\":\"2019-02-20T08:47:04+00:00\",\"dateModified\":\"2020-10-21T09:28:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\/\/helpfuldigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg\",\"keywords\":[\"Digital Engagement\",\"Social Media Strategy\",\"Trusted Voices\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/\",\"url\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/\",\"name\":\"Helpful Digital - Storytelling on social media\",\"isPartOf\":{\"@id\":\"https:\/\/helpfuldigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg\",\"datePublished\":\"2019-02-20T08:47:04+00:00\",\"dateModified\":\"2020-10-21T09:28:27+00:00\",\"description\":\"We\u2019ve been working with organisations such as the Royal Air Force to help them introduce storytelling, using the very best storytellers they have: their own people.\",\"breadcrumb\":{\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#primaryimage\",\"url\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg\",\"contentUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg\",\"width\":1876,\"height\":1204,\"caption\":\"Instagram post showing lots of medals\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/helpfuldigital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Storytelling on social media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/helpfuldigital.com\/#website\",\"url\":\"https:\/\/helpfuldigital.com\/\",\"name\":\"Helpful Digital\",\"description\":\"Building confidence in a digital world\",\"publisher\":{\"@id\":\"https:\/\/helpfuldigital.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/helpfuldigital.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/helpfuldigital.com\/#organization\",\"name\":\"Helpful Digital\",\"url\":\"https:\/\/helpfuldigital.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png\",\"contentUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png\",\"width\":871,\"height\":869,\"caption\":\"Helpful Digital\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/helpfulhq\/\",\"https:\/\/x.com\/helpfuldigital\",\"https:\/\/instagram.com\/helpfuldigital\",\"https:\/\/www.linkedin.com\/company\/helpful-technology\",\"https:\/\/www.youtube.com\/channel\/UC1zSFtjZqozK0aNd6KryN8g\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0\",\"name\":\"Tim Lloyd\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2024\/08\/Tim-headshot-96x96.jpg\",\"contentUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2024\/08\/Tim-headshot-96x96.jpg\",\"caption\":\"Tim Lloyd\"},\"url\":\"https:\/\/helpfuldigital.com\/fr\/author\/tim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helpful Digital - Storytelling on social media","description":"We\u2019ve been working with organisations such as the Royal Air Force to help them introduce storytelling, using the very best storytellers they have: their own people.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/","og_locale":"fr_FR","og_type":"article","og_title":"Helpful Digital - Storytelling on social media","og_description":"We\u2019ve been working with organisations such as the Royal Air Force to help them introduce storytelling, using the very best storytellers they have: their own people.","og_url":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/","og_site_name":"Helpful Digital","article_publisher":"https:\/\/www.facebook.com\/helpfulhq\/","article_published_time":"2019-02-20T08:47:04+00:00","article_modified_time":"2020-10-21T09:28:27+00:00","og_image":[{"width":1876,"height":1204,"url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg","type":"image\/jpeg"}],"author":"Tim Lloyd","twitter_card":"summary_large_image","twitter_creator":"@helpfuldigital","twitter_site":"@helpfuldigital","twitter_misc":{"\u00c9crit par":"Tim Lloyd","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#article","isPartOf":{"@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/"},"author":{"name":"Tim Lloyd","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0"},"headline":"Storytelling on social media","datePublished":"2019-02-20T08:47:04+00:00","dateModified":"2020-10-21T09:28:27+00:00","mainEntityOfPage":{"@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/"},"wordCount":265,"publisher":{"@id":"https:\/\/helpfuldigital.com\/#organization"},"image":{"@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg","keywords":["Digital Engagement","Social Media Strategy","Trusted Voices"],"articleSection":["Blog"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/","url":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/","name":"Helpful Digital - Storytelling on social media","isPartOf":{"@id":"https:\/\/helpfuldigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#primaryimage"},"image":{"@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg","datePublished":"2019-02-20T08:47:04+00:00","dateModified":"2020-10-21T09:28:27+00:00","description":"We\u2019ve been working with organisations such as the Royal Air Force to help them introduce storytelling, using the very best storytellers they have: their own people.","breadcrumb":{"@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#primaryimage","url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg","contentUrl":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/02\/instagram-post.jpg","width":1876,"height":1204,"caption":"Instagram post showing lots of medals"},{"@type":"BreadcrumbList","@id":"https:\/\/helpfuldigital.com\/fr\/storytelling-on-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/helpfuldigital.com\/"},{"@type":"ListItem","position":2,"name":"Storytelling on social media"}]},{"@type":"WebSite","@id":"https:\/\/helpfuldigital.com\/#website","url":"https:\/\/helpfuldigital.com\/","name":"Helpful Digital","description":"Building confidence in a digital world","publisher":{"@id":"https:\/\/helpfuldigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/helpfuldigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/helpfuldigital.com\/#organization","name":"Helpful Digital","url":"https:\/\/helpfuldigital.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png","contentUrl":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png","width":871,"height":869,"caption":"Helpful Digital"},"image":{"@id":"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/helpfulhq\/","https:\/\/x.com\/helpfuldigital","https:\/\/instagram.com\/helpfuldigital","https:\/\/www.linkedin.com\/company\/helpful-technology","https:\/\/www.youtube.com\/channel\/UC1zSFtjZqozK0aNd6KryN8g\/featured"]},{"@type":"Person","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/60fa27810bbbc81590179fa3c788fec0","name":"Tim Lloyd","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/image\/","url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2024\/08\/Tim-headshot-96x96.jpg","contentUrl":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2024\/08\/Tim-headshot-96x96.jpg","caption":"Tim Lloyd"},"url":"https:\/\/helpfuldigital.com\/fr\/author\/tim\/"}]}},"_links":{"self":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts\/19662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/comments?post=19662"}],"version-history":[{"count":4,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts\/19662\/revisions"}],"predecessor-version":[{"id":23080,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts\/19662\/revisions\/23080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/media\/20348"}],"wp:attachment":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/media?parent=19662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/categories?post=19662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/tags?post=19662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}