{"id":1879,"date":"2018-03-21T15:50:30","date_gmt":"2018-03-21T15:50:30","guid":{"rendered":"https:\/\/socialsimulator.com\/?p=1879"},"modified":"2018-03-21T15:50:30","modified_gmt":"2018-03-21T15:50:30","slug":"communicating-humanitarian-crisis","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/communicating-humanitarian-crisis\/","title":{"rendered":"Communicating in a humanitarian crisis"},"content":{"rendered":"<p>From a large-scale terrorist attack to a product recall, our simulator exposes us to a variety of crises. And despite all their differences, there seems to be one universal truth: communication is key to any response.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1887 alignleft\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/tss-legacy-images\/2018\/03\/AdobeStock_81610951-300x199.jpg\" alt=\"\" width=\"362\" height=\"246\" data-wp-pid=\"1887\" \/><\/p>\n<p>The same can be said for humanitarian crises.<\/p>\n<p>Communicating with, and providing information to people affected by crises, are two of the most important elements of humanitarian response.<\/p>\n<p>Over the last few months I have been speaking with people from across the humanitarian sector to find out more about how they deliver communications to people in need. From individuals at the UNHCR to MSF, I have learnt lots about how communication teams prepare for crises and deliver life-saving information.<\/p>\n<p>Like lots of other sectors, the humanitarian sector is finally waking up to the reality that communications can &#8211; and should &#8211; play an integral role in any response. There is a growing online community around hashtags like #CommIsAid and #C4D and an increasing number of MOOCs available for interested communicators.<\/p>\n<p>If you are interested, the <a href=\"https:\/\/kayaconnect.org\/course\/info.php?id=768\">Communication is Aid course<\/a> from the Humanitarian Leadership Academy and CDAC is a fantastic introduction to using communications in a humanitarian context. And even if you are not interested in humanitarian aid, the course offers a good refresher on creating audience-focused communications and evaluating its impact.<\/p>\n<p>This guidance can also be applied to other areas of crisis communications and has led me to think more about:<\/p>\n<ul>\n<li>an audience&#8217;s communication preferences and information needs<\/li>\n<li>the difference between preventative and crisis communications<\/li>\n<li>the importance of building a library of pre-prepared key messages<\/li>\n<li>the importance of incorporating a feedback loop into your communications cycle<\/li>\n<\/ul>\n<p>I am going to continue following the development of this fascinating area of communications and would love to speak to anyone else involved in this sector.<\/p>\n<p>Special thanks to everyone who has taken the time to speak to me. Including:<\/p>\n<p>Katie Drewe &#8211; UNHCR Innovation &#8211; <a href=\"https:\/\/twitter.com\/KatieDrew2000\">@KatieDrew2000<\/a><br \/>\nTimo Luege &#8211; Senior Humanitarian Communications Consultant &#8211; <a href=\"https:\/\/twitter.com\/timolue\">@timolue<\/a><br \/>\nNick Owen &#8211; MSF &#8211; <a href=\"https:\/\/twitter.com\/nickoowen\">@nickoowen<\/a><br \/>\nSarah Mace &#8211; CDAC Network &#8211; <a href=\"https:\/\/twitter.com\/SarahMace\">@SarahMace<\/a><\/p>\n<p><em>Photo by <a href=\"https:\/\/kayaconnect.org\/course\/info.php?id=768\">Kaya Connect<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>From a large-scale terrorist attack to a product recall, our simulator exposes us to a variety of crises. And despite all their differences, there seems to be one universal truth: communication is key to any response. The same can be said for humanitarian crises. 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