engaging the local business community to identify opportunities<\/li>\n<\/ul>\nResearching conversations about Tees and Wear online revealed very little about their work, and less still that was critical. Perhaps that should be expected. However, we quickly became familiar with a large community of bloggers writing about the justice system, life in prison and reform. Most of these bloggers are ex-offenders, others were anonymous prison staff. Posts and conversations are generally constructive and insightful, lending weight to the need for more open engagement.<\/p>\n
In addition, it was clear from posts on Facebook that the public services offered by one prison, such as a car wash and cafe, were appreciated by local residents and tourists.<\/p>\n
Overcoming prison challenges<\/h2>\n
Working on digital projects in prisons presents challenges, such as training in an environment where an internet connection is not always available.<\/p>\n
While staff working at the prison were enthusiastic and accommodating, there were some reservations about the impact of social media on their work. We quickly realised this project was as much about building confidence, and clarifying risks and opportunities.<\/p>\n
A senior trailblazer is often key to success in projects such as these. We were pleased that Ian Blakeman, Director of Tees & Wear Reform Prisons, took up the baton and joined twitter. This feels like the right channel to encourage conversation with as broad an audience as possible. Twitter isn\u2019t the natural home of local conversations (although we struggled to find better examples of community discussion on Facebook or elsewhere) but it does mean that the barrier to talking with Ian is low, unlike say, a Facebook group or forum where people would need to register and be approved. We also considered blogging, but felt this wouldn\u2019t encourage as much discussion, without having a twitter account as well.<\/p>\n