{"id":1217,"date":"2017-03-09T14:41:50","date_gmt":"2017-03-09T14:41:50","guid":{"rendered":"https:\/\/digitalactionplan.com\/?p=1217"},"modified":"2020-05-28T14:05:47","modified_gmt":"2020-05-28T13:05:47","slug":"how-doris-kicked-up-a-social-media-storm","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/how-doris-kicked-up-a-social-media-storm\/","title":{"rendered":"How Doris kicked up a social media storm"},"content":{"rendered":"<p>One of the topics we discuss during crisis training is the way journalists use social media to find context for stories, including photos and videos they can use in their reports.<\/p>\n<p>We show participants examples of how, before journalists even arrive on the scene, rolling news reports on their websites feature updates from eyewitnesses and emergency services.<\/p>\n<p>A tool we recommend is Advanced Searches on Twitter. This helps people to find relevant hashtags, tweets from particular accounts and gives them the ability to narrow results down by location.<\/p>\n<p>In the case of <a href=\"https:\/\/twitter.com\/search?q=%23StormDoris&amp;src=typd\">#StormDoris<\/a> this allowed local journalists to find relevant tweets from the area they cover.<\/p>\n<p>My 11 year old son\u2019s\u00a0half-term football camp was dramatically interrupted as a gust blew\u00a0the entire roof off the clubhouse and on to a\u00a0nearby cricket pitch. Thankfully, no one was injured and the coaches did a great job in keeping the boys safe.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">.<a href=\"https:\/\/twitter.com\/jamesturner1912\">@jamesturner1912<\/a> He wasn&#8217;t joking either <a href=\"https:\/\/twitter.com\/hashtag\/stormdoris?src=hash\">#stormdoris<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/knowle?src=hash\">#knowle<\/a> <a href=\"https:\/\/t.co\/OMZ3UNwHYS\">pic.twitter.com\/OMZ3UNwHYS<\/a><\/p>\n<p>\u2014 Wow! Signal Comms (@clairet18) <a href=\"https:\/\/twitter.com\/clairet18\/status\/834746063676391425\">February 23, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>He\u00a0had his phone with him and by the time I had arrived to take him home, my son\u00a0had managed to film the aftermath. I tweeted his video with the hashtag #stormdoris and it was picked up by Matt Cannon, Digital Reporter for the Birmingham Mail. He asked permission to use the footage and was kind enough to tweet back and let us know when the news story went live.<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/clairet18\">@clairet18<\/a> We&#8217;re up! Please take a look when you can. Cheers Claire <a href=\"https:\/\/t.co\/N0NCsTmsGJ\">https:\/\/t.co\/N0NCsTmsGJ<\/a><\/p>\n<p>\u2014 Matt Cannon (@matthewlcannon) <a href=\"https:\/\/twitter.com\/matthewlcannon\/status\/835185794537123844\">February 24, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nThis type of reporting\u00a0has huge implications for those managing social media accounts in a crisis. Like many of his friends, my son thinks visually and his first instinct (beyond survival!) was to film.\u00a0 He and his friends are growing up in an increasingly visual online world. The challenge for organisations to keep pace, continues.<\/p>\n<p>It is impossible to stay ahead of what is happening on social media. However, understanding the tools that\u00a0journalists and others use, allows organisations to monitor, respond, and manage\u00a0a situation online.<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the topics we discuss during crisis training is the way journalists use social media to find context for stories, including photos and videos they can use in their reports. We show participants examples of how, before journalists even arrive on the scene, rolling news reports on their websites feature updates from eyewitnesses and [&hellip;]<\/p>","protected":false},"author":6,"featured_media":22277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[218,96,63],"class_list":["post-1217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-case-studies","tag-crisis-comms","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - How Doris kicked up a social media storm<\/title>\n<meta name=\"description\" content=\"It&#039;s impossible to stay ahead of everything on social media. 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