{"id":1200,"date":"2016-06-08T07:28:06","date_gmt":"2016-06-08T06:28:06","guid":{"rendered":"https:\/\/socialsimulator.com\/?p=1200"},"modified":"2021-03-26T11:50:42","modified_gmt":"2021-03-26T11:50:42","slug":"with-friends-like-these","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/with-friends-like-these\/","title":{"rendered":"With friends like these"},"content":{"rendered":"<p>Some crises emerge\u00a0from issues which bubble up over time: think, labour\u00a0disputes, QA issues, executive pay. Others strike suddenly from known risks: extreme weather, terrorism or industrial accidents.<\/p>\n<p>Some though, come of out of a clear blue sky. Pity the team at EMP Pad Ltd when this landed in their Twitter mentions yesterday, from <del>1980s<\/del> evergreen British TV personality Noel Edmonds:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.gspellchecker.com\/wp-content\/uploads\/2016\/06\/image-17.png\" width=\"484\" height=\"499\" \/><\/p>\n<p>Twitter did its thing.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Is Charlotte Edmonds, Director of Bucket Management Ltd, 50% owner of the product&#39;s distributor, your daughter, by any chance?<\/p>\n<p>&mdash; Tony Eagleton (@tonyeagleton) <a href=\"https:\/\/twitter.com\/tonyeagleton\/status\/740086726945832960?ref_src=twsrc%5Etfw\">June 7, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I suspect <a href=\"https:\/\/twitter.com\/NoelEdmonds?ref_src=twsrc%5Etfw\">@NoelEdmonds<\/a> owns the company, or at least shares in it. ASA should be investigating this campaign of his.<\/p>\n<p>&mdash; Russel Winder (@russel_winder) <a href=\"https:\/\/twitter.com\/russel_winder\/status\/740083269174235136?ref_src=twsrc%5Etfw\">June 7, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"und\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/NoelEdmonds?ref_src=twsrc%5Etfw\">@NoelEdmonds<\/a> <a href=\"https:\/\/t.co\/2v3C5W27PM\">pic.twitter.com\/2v3C5W27PM<\/a><\/p>\n<p>&mdash; jojubs (@jojubs) <a href=\"https:\/\/twitter.com\/jojubs\/status\/740079682213793792?ref_src=twsrc%5Etfw\">June 7, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How does <a href=\"https:\/\/twitter.com\/NoelEdmonds?ref_src=twsrc%5Etfw\">@NoelEdmonds<\/a> expect us to believe his magic box can tackle cancer when he let Mr Blobby suffer the pox for all those years.<\/p>\n<p>&mdash; Richard Chambers (@newschambers) <a href=\"https:\/\/twitter.com\/newschambers\/status\/740170769704062976?ref_src=twsrc%5Etfw\">June 7, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And the regulators, to their credit, were straight onto it:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Hi Paul, we&#39;re currently investigating EMPpad products to see if there are any breaches of Medical Device Regulations 2002<\/p>\n<p>&mdash; MHRA News Centre (@MHRApress) <a href=\"https:\/\/twitter.com\/MHRApress\/status\/740222124414140416?ref_src=twsrc%5Etfw\">June 7, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The social media response &#8211; as it so often does &#8211; mixed humour with serious investigation, cynicism with knee-jerk hostility and <a href=\"http:\/\/www.bbc.co.uk\/news\/uk-36470979\">gave journalists an easy story to write<\/a>.<\/p>\n<p>Curiously, there was nothing from EMP Pad themselves on their Twitter account, but the firm did take over its homepage with a large statement distancing itself from Mr Edmonds&#8217; claim in pretty strong terms:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1201 size-large\" src=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/tss-legacy-images\/2016\/06\/Screen-Shot-2016-06-08-at-06.44.39-1024x497.png\" alt=\"Screen Shot 2016-06-08 at 06.44.39\" width=\"1024\" height=\"497\" \/><\/p>\n<p>The wider point is an interesting one, and an angle that we throw into our <a href=\"https:\/\/socialsimulator.com\/social-media-crisis-training\/\">crisis scenarios<\/a> and <a href=\"https:\/\/socialsimulator.com\/crisis-simulation-exercises\/\">simulation exercises<\/a> from time to time: what happens when polarising public figures pick sides and choose you?<\/p>\n<p>Brands devote time and effort to vetting and managing their chosen celebrity ambassadors, but the added publicity and instant backlash from a prominent columnist or presidential candidate deciding you&#8217;re in the right (while insulting your antagonists) is something that few are prepared for, particularly under pressure of the crisis spotlight.<\/p>\n<p>Ignore them, and it looks like you&#8217;ve recruited some tricky publicists; attempt to distance yourself and you risk a further bout of publicity as your new-found friends take offense. Either way, it&#8217;s a distraction from managing the incident at hand and getting your reputation back on track, as well as great material for social media commentators and lazy journalists looking for something quotable (Noel Edmonds is due to hit the breakfast TV sofas this morning, he says).<\/p>\n<p>As with all crisis decision-making, there are few definitively right answers. Maintaining a steady rhythm of communication, across the channels where the discussion is happening, comprising\u00a0a clear statement of what you&#8217;re doing and why, is a good rule to live by. Where your self-appointed ambassadors risk spreading misinformation or causing you (as in the EMP Pad\u00a0case) trouble with regulators, then it&#8217;s worth making clear the relationship between you. But don&#8217;t grapple too much in social media with the characters themselves and don&#8217;t confuse\u00a0usually short-lived Twitter comedians&#8217; memes with a long-lasting reputational damage. On that score, it looks like EMP&#8217;s approach yesterday was a smart one.<\/p>","protected":false},"excerpt":{"rendered":"<p>What happens when polarising public figures pick sides and choose you?<\/p>","protected":false},"author":9,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[332,333,334],"class_list":["post-1200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-comedy","tag-endorsement","tag-regulators"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Digital - With friends like these<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpfuldigital.com\/fr\/with-friends-like-these\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helpful Digital - With friends like these\" \/>\n<meta property=\"og:description\" content=\"What happens when polarising public figures pick sides and choose you?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/helpfuldigital.com\/fr\/with-friends-like-these\/\" \/>\n<meta property=\"og:site_name\" content=\"Helpful Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helpfulhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-08T06:28:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-26T11:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/06\/Helpful-strapline-purple-OpenGraph.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steph Gray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:site\" content=\"@helpfuldigital\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steph Gray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/\"},\"author\":{\"name\":\"Steph Gray\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/a9ed63c77570a51f26fd8a34020b6353\"},\"headline\":\"With friends like these\",\"datePublished\":\"2016-06-08T06:28:06+00:00\",\"dateModified\":\"2021-03-26T11:50:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/\"},\"wordCount\":446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/helpfuldigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"comedy\",\"endorsement\",\"regulators\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/helpfuldigital.com\/with-friends-like-these\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/\",\"url\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/\",\"name\":\"Helpful Digital - With friends like these\",\"isPartOf\":{\"@id\":\"https:\/\/helpfuldigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-06-08T06:28:06+00:00\",\"dateModified\":\"2021-03-26T11:50:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/helpfuldigital.com\/with-friends-like-these\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/helpfuldigital.com\/with-friends-like-these\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/helpfuldigital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"With friends like these\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/helpfuldigital.com\/#website\",\"url\":\"https:\/\/helpfuldigital.com\/\",\"name\":\"Helpful Digital\",\"description\":\"Building confidence in a digital world\",\"publisher\":{\"@id\":\"https:\/\/helpfuldigital.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/helpfuldigital.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/helpfuldigital.com\/#organization\",\"name\":\"Helpful Digital\",\"url\":\"https:\/\/helpfuldigital.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png\",\"contentUrl\":\"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png\",\"width\":871,\"height\":869,\"caption\":\"Helpful Digital\"},\"image\":{\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/helpfulhq\/\",\"https:\/\/x.com\/helpfuldigital\",\"https:\/\/instagram.com\/helpfuldigital\",\"https:\/\/www.linkedin.com\/company\/helpful-technology\",\"https:\/\/www.youtube.com\/channel\/UC1zSFtjZqozK0aNd6KryN8g\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/a9ed63c77570a51f26fd8a34020b6353\",\"name\":\"Steph Gray\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/helpfuldigital.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d6b7fd848067a566924a124a0661fae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d6b7fd848067a566924a124a0661fae?s=96&d=mm&r=g\",\"caption\":\"Steph Gray\"},\"url\":\"https:\/\/helpfuldigital.com\/fr\/author\/lesteph\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helpful Digital - With friends like these","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/helpfuldigital.com\/fr\/with-friends-like-these\/","og_locale":"fr_FR","og_type":"article","og_title":"Helpful Digital - With friends like these","og_description":"What happens when polarising public figures pick sides and choose you?","og_url":"https:\/\/helpfuldigital.com\/fr\/with-friends-like-these\/","og_site_name":"Helpful Digital","article_publisher":"https:\/\/www.facebook.com\/helpfulhq\/","article_published_time":"2016-06-08T06:28:06+00:00","article_modified_time":"2021-03-26T11:50:42+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2021\/06\/Helpful-strapline-purple-OpenGraph.jpg","type":"image\/jpeg"}],"author":"Steph Gray","twitter_card":"summary_large_image","twitter_creator":"@helpfuldigital","twitter_site":"@helpfuldigital","twitter_misc":{"\u00c9crit par":"Steph Gray","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/#article","isPartOf":{"@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/"},"author":{"name":"Steph Gray","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/a9ed63c77570a51f26fd8a34020b6353"},"headline":"With friends like these","datePublished":"2016-06-08T06:28:06+00:00","dateModified":"2021-03-26T11:50:42+00:00","mainEntityOfPage":{"@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/"},"wordCount":446,"commentCount":0,"publisher":{"@id":"https:\/\/helpfuldigital.com\/#organization"},"image":{"@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/#primaryimage"},"thumbnailUrl":"","keywords":["comedy","endorsement","regulators"],"articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/helpfuldigital.com\/with-friends-like-these\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/","url":"https:\/\/helpfuldigital.com\/with-friends-like-these\/","name":"Helpful Digital - With friends like these","isPartOf":{"@id":"https:\/\/helpfuldigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/#primaryimage"},"image":{"@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/#primaryimage"},"thumbnailUrl":"","datePublished":"2016-06-08T06:28:06+00:00","dateModified":"2021-03-26T11:50:42+00:00","breadcrumb":{"@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/helpfuldigital.com\/with-friends-like-these\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/helpfuldigital.com\/with-friends-like-these\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/helpfuldigital.com\/"},{"@type":"ListItem","position":2,"name":"With friends like these"}]},{"@type":"WebSite","@id":"https:\/\/helpfuldigital.com\/#website","url":"https:\/\/helpfuldigital.com\/","name":"Helpful Digital","description":"Building confidence in a digital world","publisher":{"@id":"https:\/\/helpfuldigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/helpfuldigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/helpfuldigital.com\/#organization","name":"Helpful Digital","url":"https:\/\/helpfuldigital.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png","contentUrl":"https:\/\/helpfuldigital.com\/wp-content\/uploads\/2019\/12\/helpful-h-logo.png","width":871,"height":869,"caption":"Helpful Digital"},"image":{"@id":"https:\/\/helpfuldigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/helpfulhq\/","https:\/\/x.com\/helpfuldigital","https:\/\/instagram.com\/helpfuldigital","https:\/\/www.linkedin.com\/company\/helpful-technology","https:\/\/www.youtube.com\/channel\/UC1zSFtjZqozK0aNd6KryN8g\/featured"]},{"@type":"Person","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/a9ed63c77570a51f26fd8a34020b6353","name":"Steph Gray","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/helpfuldigital.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0d6b7fd848067a566924a124a0661fae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d6b7fd848067a566924a124a0661fae?s=96&d=mm&r=g","caption":"Steph Gray"},"url":"https:\/\/helpfuldigital.com\/fr\/author\/lesteph\/"}]}},"_links":{"self":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":3,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts\/1200\/revisions"}],"predecessor-version":[{"id":23793,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/posts\/1200\/revisions\/23793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helpfuldigital.com\/fr\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}