{"id":1063,"date":"2016-01-19T13:47:43","date_gmt":"2016-01-19T13:47:43","guid":{"rendered":"https:\/\/socialsimulator.com\/?p=1063"},"modified":"2016-01-19T13:47:43","modified_gmt":"2016-01-19T13:47:43","slug":"how-vulnerable-are-your-people-online","status":"publish","type":"post","link":"https:\/\/helpfuldigital.com\/fr\/how-vulnerable-are-your-people-online\/","title":{"rendered":"How vulnerable are your people online?"},"content":{"rendered":"

I’ll let you in on a nasty little technique we use in our social media crisis simulation exercises<\/a> from time to time.<\/p>\n

\"grimace\"If the team is strong, is using its\u00a0lines well and deftly handling stakeholders and customers, we’ll sometimes throw in a little bit of a curveball: a bit of personal trolling<\/a> or doxing<\/a>, with images and information they hadn’t realised existed publicly online about them.<\/p>\n

In a really sticky crisis, the more extreme end of your newfound\u00a0audience – think, the kind of journalists who hang around outside the homes of bereaved families, or juveniles who like to take out their self-loathing on the minorities they encounter online – won’t hesitate to play the man, rather than the ball.\u00a0Vanity searching on Google (and social) is a useful investment of time if you, or your organisation’s spokespeople, want to be prepared for what might come at them when things are bad.<\/p>\n

Once we’ve established from tweets or press statements a spokesperson’s\u00a0unusual name\u00a0or location, we turn to\u00a0mainstream digital tools to expose mildly embarrassing – or potentially more seriously undermining – information about them as individuals, as well as in their professional role.<\/p>\n

At the very least it’s unsettling to see a simulated media report or troll tweet illustrated with:<\/p>\n