A UK government agency identified hard-to-reach staff groups, across a range of grades, from Directors to team administrators. They wanted staff to ‘think digital’, both in their daily tasks and when planning major projects. The agency has traditionally been quite cautious about digital and held a limited budget.
To make the most sustainable impact and to help overcome the cautious nature of the organisation, we delivered:
Digital pilot projects included engagement with student communities and blogging on third party websites, rather than relying on their audience to complete forms on their website.
Their Digital Pioneers hold staff surgeries and teach social media to colleagues, helping to build and maintain enthusiasm.
Best of all, one attendee at our social media surgery described the experience as life changing (!), after using Doodle Polls and IFTTT for the first time.